Exolyt vs HubSpot (2026): Pricing, Features & Verdict
HubSpot is our pick, scoring 6.9/10 against 5.7/10 for Exolyt on our Marketing criteria. Its biggest advantage: higher Integration score (9/10 vs 4/10). Both Exolyt and HubSpot have a free plan.
Last updated: November 2026
Exolyt
5.7/10
Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.7/10 | 6.9/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 7/10 | 8/10 |
| Customization | 5/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Cost | 4/10 | 5/10 |
| Integration | 4/10 | 9/10 |
| Analytics | 8/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | SEK 2,800/mo Essentials | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | Free Basic | $200/mo Sales Hub Starter |
| Features | ||
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Exolyt vs HubSpot cost by team size
| Team size | Exolyt | HubSpot |
|---|---|---|
| 1 user | FreeBasic | FreeFree |
| 5 users | FreeBasic | $100/moSales Hub Starter |
| 10 users | FreeBasic | $200/moSales Hub Starter |
| 25 users | Contact for pricing | $500/moSales Hub Starter |
| 50 users | Contact for pricing | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Exolyt and HubSpot suit
HubSpot fits small business better than Exolyt.
| Audience | Exolyt | HubSpot |
|---|---|---|
| Small Business | 4/10Paid plans start at about SEK 2,300 per month, which is high for small budgets. | 9/10The free CRM and low-cost Starter seats let small teams start cheaply in one system covering sales, marketing and service. |
| Agencies | 8/10Exolyt names agencies as a core user, and campaign tracking across up to 300 accounts suits teams managing several clients. | 7/10The combined marketing and CRM tooling and the large marketplace suit agencies, but per-hub costs need careful modelling. |
| Marketing Teams | 7/10It supports competitor benchmarking, influencer marketing and market research on TikTok. | 8/10Marketing Hub shares the same CRM database, but pricing based on marketing contacts and onboarding fees make it expensive. |
| Consultancies | Not rated | 6/10Contact management and deal pipelines support client development for advisory firms. |
| Content Creators | 5/10The free plan helps creators, but paid tiers are priced for businesses. | Not rated |
| Customer Support Teams | Not rated | 6/10It includes tickets, a shared inbox and a companion Service Hub. |
| Enterprise | Not rated | 6/10Enterprise tiers offer higher limits, but reviewers cite setup complexity and steep costs compared with enterprise-focused CRMs. |
| Freelancers | Not rated | 5/10The free CRM for two users works for solo professionals, but paid tiers are costly. |
| Mid-Market | Not rated | 8/10Professional tiers suit growing teams, though seat costs, onboarding fees and contact tiers add up. |
| SaaS Companies | Not rated | 7/10Its unified sales, marketing and service hubs suit subscription businesses selling to other companies. |
| Sales Teams | Not rated | 8/10Sales Hub includes pipelines, workflows, calling minutes and meeting links, with limits that scale by tier. |
| Social Media Teams | 8/10It gives TikTok-focused social teams deep account, hashtag, sound and sentiment analytics. | Not rated |
| Startups | Not rated | 8/10There is no time limit on the free tier and new-customer Starter promotions are available, but costs climb quickly once Professional features are needed. |
Which One Should You Choose?
Why choose Exolyt
- Higher Support score (7/10 vs 6/10)
- Higher Analytics score (8/10 vs 7/10)
Why choose HubSpot
- Higher Integration score (9/10 vs 4/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for small business (9/10 vs 4/10)
Pros & Cons
Exolyt
Pros
- Analyzes TikTok in depth across accounts, hashtags, sounds and influencer campaigns, with sentiment analysis of comments.
- Every plan includes 10 team members at no extra cost, rather than charging per seat.
- A free tier and a trial without a credit card let buyers test the product before paying.
- Monthly plans have no minimum term and can be cancelled at any time.
- The vendor cites ISO certification, independently audited encrypted storage and a public trust center.
Cons
- It covers TikTok only, so cross-platform reporting needs another tool.
- It has no post scheduling or publishing features.
- Advanced features cost thousands of SEK per month, which a G2 reviewer described as enterprise-level pricing.
- Metrics depend on TikTok's data access, which can change over time.
- There are few independent user reviews, and the G2 rating rests on only about six reviews.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 5.7/10 for Exolyt. The largest gap is in Integration: 4/10 for Exolyt and 9/10 for HubSpot.
Yes, both Exolyt and HubSpot have a free plan.
HubSpot is the better fit for small business: we rate it 9/10 for them, against 4/10 for Exolyt.
