Efficy CRM vs Xtremepush: Complete Comparison (2026)
An in-depth comparison of Efficy CRM and Xtremepush to help you choose the right tool for your business.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Xtremepush
6.4/10
Xtremepush is an omnichannel CRM, customer engagement and loyalty platform aimed mainly at iGaming, sports betting, ecommerce, finance and media brands.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.4/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 5/10 | 4/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 6/10 | 6/10 |
| Integration | 5/10 | 7/10 |
| Scalability | 7/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 7/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €69/user/mo Core Essentials | Contact for pricing |
| Estimated cost for 10 users | €690/mo Core Essentials | Contact for pricing |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Efficy CRM vs Xtremepush cost by team size
| Team size | Efficy CRM | Xtremepush |
|---|---|---|
| 1 user | €69/moCore Essentials | Contact for pricing |
| 5 users | €345/moCore Essentials | Contact for pricing |
| 10 users | €690/moCore Essentials | Contact for pricing |
| 25 users | €1,725/moCore Essentials | Contact for pricing |
| 50 users | €3,450/moCore Essentials | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Cost score (5/10 vs 4/10)
- Higher Customization score (8/10 vs 7/10)
- Better fit for small business (5/10 vs 3/10)
Why choose Xtremepush
- Higher Integration score (7/10 vs 5/10)
- Higher Scalability score (8/10 vs 7/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Xtremepush
Pros
- It covers a very wide set of channels in one tool, including email, SMS, mobile and web push, inboxes, onsite messages and landing pages.
- Loyalty, gamification and a real-time sports feed are built in, which suits betting and gaming operators.
- Reviewers often praise support as responsive and professional.
- Reviewers describe the platform as stable and fast, with system failures being rare.
- Review scores are strong: 4.4 out of 5 on G2 from 263 reviews and 4.5 on Capterra.
Cons
- No pricing is published, so buyers must book a demo to get a quote.
- Reviewers report that segment calculations and updates can be slow.
- Some users find analytics hard to compare and report data discrepancies.
- G2 reviewers mention a steep learning curve, and one said they had to add Optimove to cover gaps in the product.
Not sold on either?
Frequently Asked Questions
Xtremepush scores higher on our CRM criteria: 6.4/10 against 6.3/10 for Efficy CRM. The largest gap is in Integration: 5/10 for Efficy CRM and 7/10 for Xtremepush.
No, neither Efficy CRM nor Xtremepush lists a free plan.
Efficy CRM is the better fit for small business: we rate it 5/10 for them, against 3/10 for Xtremepush.
