CleverTap vs lemlist: Complete Comparison (2026)
An in-depth comparison of CleverTap and lemlist to help you choose the right tool for your business.
Last updated: November 2026
CleverTap
6.3/10
CleverTap is a customer engagement and retention platform that combines behavioral analytics, segmentation and omnichannel messaging for app-first consumer brands.
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.5/10 |
| Analytics | 8/10 | 4/10 |
| Cost | 4/10 | 5/10 |
| Customization | 7/10 | 8/10 |
| Ease of Use | 6/10 | 7/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 8/10 | 6/10 |
| Security | 8/10 | 5/10 |
| Support | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | ₹8,000/mo Core | $69/mo Email |
| Estimated cost for 10 users | ₹8,000/mo Core | $69/mo Email |
| Features | ||
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
CleverTap vs lemlist cost by team size
| Team size | CleverTap | lemlist |
|---|---|---|
| 1 user | ₹8,000/moCore | $69/moEmail |
| 5 users | ₹8,000/moCore | $69/moEmail |
| 10 users | ₹8,000/moCore | $69/moEmail |
| 25 users | ₹8,000/moCore | $69/moEmail |
| 50 users | ₹8,000/moCore | $69/moEmail |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose CleverTap
- Higher Analytics score (8/10 vs 4/10)
- Higher Security score (8/10 vs 5/10)
- Better fit for enterprise (8/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 5/10)
Why choose lemlist
- Higher Integration score (8/10 vs 6/10)
- Higher Cost score (5/10 vs 4/10)
- Better fit for freelancers (6/10 vs 1/10)
- Better fit for small business (7/10 vs 3/10)
Pros & Cons
CleverTap
Pros
- Real-time behavioral analytics and segmentation are built into the same tool that sends campaigns, and reviewers cite this as a key strength.
- It covers many channels from one platform, including push, in-app, web, email, SMS, WhatsApp and RCS.
- Its compliance credentials are strong for regulated apps: SOC 2 Type II, ISO 27001, HIPAA, GDPR and CCPA.
- The Core plan offers a 30-day free trial and a published entry price, which is unusual in this category.
- Ultimate retains data for up to 10 years.
Cons
- Reviewers on G2 and Tekpon say it is expensive, and costs rise with MAU and data volume.
- Many channels, including email, SMS and WhatsApp, are paid add-ons, and SMS is not available on Core.
- Users say it favors mobile apps over web-centric businesses.
- Reviewers report slow data uploads and exports, and bugs in some reports.
- Pro and Ultimate prices are not public.
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
Not sold on either?
Frequently Asked Questions
Lemlist scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for CleverTap. The largest gap is in Analytics: 8/10 for CleverTap and 4/10 for lemlist.
No, neither CleverTap nor lemlist lists a free plan.
Lemlist is the better fit for freelancers: we rate it 6/10 for them, against 1/10 for CleverTap.
