Brevo vs CleverTap Comparison
Compare Brevo vs CleverTap features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
CleverTap
6.3/10
CleverTap is a customer engagement and retention platform that combines behavioral analytics, segmentation and omnichannel messaging for app-first consumer brands.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 7/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | ₹8,000/mo Core |
| Estimated cost for 10 users | $499/mo Professional | ₹8,000/mo Core |
| Features | ||
| Landing Pages | Not listed | |
| SMS Marketing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
Which One Should You Choose?
Why choose Brevo
- Has a free plan (CleverTap does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 3/10)
- Better fit for freelancers (7/10 vs 1/10)
Why choose CleverTap
- Higher Analytics score (8/10 vs 6/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for enterprise (8/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
CleverTap
Pros
- Real-time behavioral analytics and segmentation are built into the same tool that sends campaigns, and reviewers cite this as a key strength.
- It covers many channels from one platform, including push, in-app, web, email, SMS, WhatsApp and RCS.
- Its compliance credentials are strong for regulated apps: SOC 2 Type II, ISO 27001, HIPAA, GDPR and CCPA.
- The Core plan offers a 30-day free trial and a published entry price, which is unusual in this category.
- Ultimate retains data for up to 10 years.
Cons
- Reviewers on G2 and Tekpon say it is expensive, and costs rise with MAU and data volume.
- Many channels, including email, SMS and WhatsApp, are paid add-ons, and SMS is not available on Core.
- Users say it favors mobile apps over web-centric businesses.
- Reviewers report slow data uploads and exports, and bugs in some reports.
- Pro and Ultimate prices are not public.
