Brevo vs Salesforce Marketing Cloud Engagement Comparison
Compare Brevo vs Salesforce Marketing Cloud Engagement features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Salesforce Marketing Cloud Engagement
6.2/10
Enterprise email and cross-channel marketing platform from Salesforce, with Email Studio, Journey Builder, mobile messaging and Einstein AI for large B2C senders.
Feature-by-Feature Comparison
| Feature | | S Salesforce Marketing Cloud Engagement |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Scalability | 7/10 | 10/10 |
| Ease of Use | 8/10 | 3/10 |
| Customization | 6/10 | 9/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 5/10 |
| Cost | 8/10 | 2/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
Brevo vs Salesforce Marketing Cloud Engagement cost by team size
| Team size | Brevo | Salesforce Marketing Cloud Engagement |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $499/moProfessional | Contact for pricing |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Salesforce Marketing Cloud Engagement does not)
- Higher Cost score (8/10 vs 2/10)
- Higher Ease of Use score (8/10 vs 3/10)
- Better fit for small business (9/10 vs 2/10)
- Better fit for startups (8/10 vs 2/10)
SWhy choose Salesforce Marketing Cloud Engagement
- Higher Scalability score (10/10 vs 7/10)
- Higher Customization score (9/10 vs 6/10)
- Better fit for enterprise (9/10 vs 4/10)
- Better fit for agencies (6/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
SSalesforce Marketing Cloud Engagement
Pros
- Built for very high volumes, with Salesforce citing over 4 billion messages sent daily.
- Native connection to Salesforce CRM lets teams use existing customer data directly in segments and journeys.
- Journey Builder combines triggered, transactional and promotional messages, including abandoned-cart flows.
- AMPscript and SQL allow deep one-to-one personalization and complex segmentation.
- Einstein adds engagement scoring, send-time optimization and subject-line suggestions.
Cons
- The entry price of 1,250 USD per org per month on annual billing excludes small teams.
- Reviewers describe the interface as outdated and unintuitive, with a steep learning curve.
- Advanced segmentation and personalization usually require SQL, AMPscript, HTML and CSS skills.
- Reviewers report slow load times, bugs, and support that is hard to reach.
- Integrating with systems outside the Salesforce ecosystem is reported to be difficult.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for Salesforce Marketing Cloud Engagement. The largest gap is in Cost: 8/10 for Brevo and 2/10 for Salesforce Marketing Cloud Engagement.
Brevo has a free plan; Salesforce Marketing Cloud Engagement does not list one.
Brevo is the better fit for small business: we rate it 9/10 for them, against 2/10 for Salesforce Marketing Cloud Engagement.
