Brevo vs Privy Comparison
Compare Brevo vs Privy features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Privy
6.6/10
Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 7/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Estimated cost for 10 users | $499/mo Professional | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | Not listed | |
Brevo vs Privy cost by team size
Brevo costs less at 1 user; Privy costs less from 5 to 10 users.
| Team size | Brevo | Privy |
|---|---|---|
| 1 user | FreeFree | $24/moPop-ups & Displays (up to 10,000 page views) |
| 5 users | $499/moProfessional | $24/moPop-ups & Displays (up to 10,000 page views) |
| 10 users | $499/moProfessional | $24/moPop-ups & Displays (up to 10,000 page views) |
| 25 users | Contact for pricing | $24/moPop-ups & Displays (up to 10,000 page views) |
| 50 users | Contact for pricing | $24/moPop-ups & Displays (up to 10,000 page views) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Privy does not)
- Higher Scalability score (7/10 vs 5/10)
- Higher Security score (7/10 vs 5/10)
Why choose Privy
- Lower estimated cost for 10 users: $24/mo vs $499/mo
- Higher Customization score (7/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for e-commerce (10/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Privy
Pros
- Email pricing counts only mailable contacts, and sends are unlimited at every tier.
- Pop-up formats such as spin-to-win, exit-intent, quizzes and cart savers are included without extra cost.
- Unused SMS credits roll over, and 250 credits a month are included.
- Wide ecommerce integrations, including Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive and Recharge.
- A 15-day free trial that does not need a credit card.
Cons
- Merchants report that uninstalling the app does not cancel billing, and some say charges continued on duplicate accounts.
- No annual billing discount is published.
- SMS sending is limited to the US and Canada, with the UK and Australia listed as coming soon.
- When we checked in November 2026, the Shopify App Store listing showed as not currently available.
- Its narrow focus on small ecommerce stores makes it a weak fit for enterprise or B2B marketing.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Privy. The largest gap is in Scalability: 7/10 for Brevo and 5/10 for Privy.
Privy costs less for 10 users: about $24/mo on its Pop-ups & Displays (up to 10,000 page views) plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Privy does not list one.
Privy is the better fit for e-commerce: we rate it 10/10 for them, against 6/10 for Brevo.
