Brevo vs Kartra Comparison
Compare Brevo vs Kartra features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Kartra
5.3/10
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.3/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 5/10 |
| Cost | 8/10 | 4/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $59/mo Essentials |
| Estimated cost for 10 users | $499/mo Professional | $229/mo Growth |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | Not listed | |
Brevo vs Kartra cost by team size
Brevo costs less at 1 user; Kartra costs less from 5 to 10 users.
| Team size | Brevo | Kartra |
|---|---|---|
| 1 user | FreeFree | $119/moStarter |
| 5 users | $499/moProfessional | $119/moStarter |
| 10 users | $499/moProfessional | $229/moGrowth |
| 25 users | Contact for pricing | $59/moEssentials |
| 50 users | Contact for pricing | $59/moEssentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Kartra does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for mid-market (6/10 vs 3/10)
- Better fit for marketing teams (7/10 vs 5/10)
Why choose Kartra
- Lower estimated cost for 10 users: $229/mo vs $499/mo
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Kartra
Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 5.3/10 for Kartra. The largest gap is in Cost: 8/10 for Brevo and 4/10 for Kartra.
Kartra costs less for 10 users: about $229/mo on its Growth plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Kartra does not list one.
Brevo is the better fit for mid-market: we rate it 6/10 for them, against 3/10 for Kartra.
