Brevo vs EmailOctopus Comparison
Compare Brevo vs EmailOctopus features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
EmailOctopus
5.9/10
EmailOctopus is a low-cost email newsletter and campaign tool for small businesses, creators and nonprofits, with forms, landing pages and basic automations.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.9/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 6/10 | 3/10 |
| Cost | 8/10 | 9/10 |
| Customization | 6/10 | 4/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 4/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $10/mo Pro (500 subscribers) |
| Estimated cost for 10 users | $499/mo Professional | $10/mo Pro (500 subscribers) |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| SMS Marketing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| Webinars | Not listed | |
Brevo vs EmailOctopus cost by team size
Brevo and EmailOctopus cost the same at 1 user; EmailOctopus costs less from 5 to 10 users.
| Team size | Brevo | EmailOctopus |
|---|---|---|
| 1 user | FreeFree | FreeStarter |
| 5 users | $499/moProfessional | $10/moPro (500 subscribers) |
| 10 users | $499/moProfessional | $10/moPro (500 subscribers) |
| 25 users | Contact for pricing | $10/moPro (500 subscribers) |
| 50 users | Contact for pricing | $10/moPro (500 subscribers) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Analytics score (6/10 vs 3/10)
- Higher Integration score (7/10 vs 4/10)
- Better fit for e-commerce (6/10 vs 2/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Includes A/B Testing, which EmailOctopus lacks
Why choose EmailOctopus
- Lower estimated cost for 10 users: $10/mo vs $499/mo
- Higher Support score (7/10 vs 5/10)
- Higher Cost score (9/10 vs 8/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
EmailOctopus
Pros
- The free plan covers up to 2,500 subscribers and 10,000 emails a month, more than many rivals offer for free.
- Pro pricing is low, starting around $10 a month for 500 subscribers, with a 20 percent lifetime discount for nonprofits.
- Reviewers on Capterra and GetApp say beginners can set it up quickly and the interface is easy to learn.
- Live chat support was fast in testing, connecting in about 40 seconds.
- Pro includes unlimited users, landing pages and forms.
Cons
- There is no built-in A/B testing, and automation triggers are basic, with no abandoned-cart flows.
- Shopify, WooCommerce and most other apps connect only through Zapier or Make, with limited functionality.
- Reporting is basic, with no heatmaps, custom reports or revenue tracking.
- The editor and landing page design controls are limited, with only five landing page templates.
- Contacts that appear in more than one list are counted, and billed, more than once.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 5.9/10 for EmailOctopus. The largest gap is in Analytics: 6/10 for Brevo and 3/10 for EmailOctopus.
EmailOctopus costs less for 10 users: about $10/mo on its Pro (500 subscribers) plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and EmailOctopus have a free plan.
Brevo is the better fit for e-commerce: we rate it 6/10 for them, against 2/10 for EmailOctopus.
Brevo has A/B Testing, E-commerce Features and SMS Marketing, which EmailOctopus lacks.
