Bigin by Zoho CRM vs Coevera (formerly Pipeliner CRM) Comparison
Compare Bigin by Zoho CRM vs Coevera (formerly Pipeliner CRM) features, pricing, and more.
Last updated: November 2026
Bigin by Zoho CRM
6.8/10
Bigin is a pipeline-based CRM from Zoho for small and micro businesses that need affordable deal tracking, contact management and simple automation.
Coevera (formerly Pipeliner CRM)
6.7/10
Visual, AI-assisted sales CRM from Pipelinersales, renamed Coevera in April 2026, for mid-sized and larger B2B sales teams that manage pipelines, accounts and forecasts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.7/10 |
| Customization | 4/10 | 8/10 |
| Analytics | 5/10 | 8/10 |
| Integration | 7/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Ease of Use | 9/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Cost | 9/10 | 4/10 |
| Scalability | 4/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/user/mo Express | €70/user/mo Business |
| Estimated cost for 10 users | $90/mo Express | €1,050/mo Business |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | Not listed | |
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
Which One Should You Choose?
Why choose Bigin by Zoho CRM
- Has a free plan (Coevera (formerly Pipeliner CRM) does not)
- Higher Cost score (9/10 vs 4/10)
- Higher Ease of Use score (9/10 vs 7/10)
- Better fit for freelancers (8/10 vs 1/10)
- Better fit for small business (9/10 vs 3/10)
Why choose Coevera (formerly Pipeliner CRM)
- Higher Customization score (8/10 vs 4/10)
- Higher Analytics score (8/10 vs 5/10)
- Better fit for enterprise (7/10 vs 2/10)
- Better fit for mid-market (8/10 vs 4/10)
Pros & Cons
Bigin by Zoho CRM
Pros
- Paid plans start at $7 per user per month on annual billing, below HubSpot and Salesforce according to reviewers.
- Small teams can set it up quickly. Zoho cites a 30-minute guided setup, and a PeerSpot reviewer was operational within about two weeks.
- The free plan includes built-in calling, mobile apps and web forms.
- It connects natively to the Zoho suite, and paying customers can upgrade to Zoho CRM.
- Security features include SSO, MFA, audit logs and HIPAA-related controls.
Cons
- Reviewers often cite limited customisation of fields, workflows and reports.
- Marketing tools are basic, and WhatsApp messaging requires buying credits.
- Some users find the mobile interface weak.
- PeerSpot reviewers found the slab-based pricing and limits confusing.
- It has no built-in support ticketing.
Coevera (formerly Pipeliner CRM)
Pros
- Visual pipeline with Kanban, chart, bubble and map views, which reviewers say non-technical sellers can pick up easily
- Reviewers praise the flexible reporting for tracking pipeline against targets, and higher tiers add scheduled and advanced reports
- No-code Automatizer workflows plus an API, webhooks and an MCP server for AI assistants
- ISO/IEC 27001:2022 certification, GDPR compliance and AWS hosting
- Strong review ratings: about 4.6 out of 5 on G2 from over 460 reviews
Cons
- 15-user minimum on every published plan
- Many features are paid add-ons on Business and Enterprise
- AI usage is metered beyond the monthly credit allowance, so heavy users can pay more than the list price
- Some users report a dated mobile app and frequent updates that disrupt work
- No native marketing automation or support ticketing
