Apollo vs Spotler CRM: Complete Comparison (2026)
An in-depth comparison of Apollo and Spotler CRM to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Spotler CRM
6.6/10
Spotler CRM, formerly Really Simple Systems, is a UK-built cloud CRM for small and mid-sized B2B firms that combines sales pipeline, email marketing and case management.
Feature-by-Feature Comparison
| Feature | | S Spotler CRM |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.6/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 7/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 5/10 |
| Scalability | 6/10 | 5/10 |
| Security | 6/10 | 7/10 |
| Support | 4/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | €12/user/mo Starter |
| Estimated cost for 10 users | Free Free | €120/mo Starter |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
Apollo vs Spotler CRM cost by team size
| Team size | Apollo | Spotler CRM |
|---|---|---|
| 1 user | FreeFree | €12/moStarter |
| 5 users | FreeFree | €60/moStarter |
| 10 users | FreeFree | €120/moStarter |
| 25 users | FreeFree | €300/moStarter |
| 50 users | FreeFree | €600/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Spotler CRM does not)
- Higher Integration score (7/10 vs 5/10)
- Higher Scalability score (6/10 vs 5/10)
- Better fit for enterprise (5/10 vs 3/10)
- Better fit for sales teams (9/10 vs 7/10)
SWhy choose Spotler CRM
- Higher Support score (7/10 vs 4/10)
- Higher Cost score (8/10 vs 7/10)
- Better fit for customer support teams (5/10 vs 2/10)
- Better fit for marketing teams (6/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
SSpotler CRM
Pros
- Reviewers repeatedly say non-technical staff can learn it quickly with little training.
- Per-user prices are low. Starter costs 12 euros per user per month.
- Sales, email marketing and SLA-based case management are all in one product on the Professional plan.
- It is GDPR-oriented, and Spotler lists ISO 27001 certification, which suits UK and EU buyers.
- It has been on the market since 2006 and is used by charities such as the British Red Cross.
Cons
- There is no native mobile app, so mobile access is through the browser only.
- Starter caps you at 1,000 company records, 1 GB of storage and 10 automations.
- Marketing email, VoIP integration and case management require the Professional plan, which has a 5-user minimum.
- The integration library is small, and reviewers have noted gaps such as QuickBooks.
- Several reviewers describe it as basic compared with HubSpot, Salesforce or Pipedrive.
Not sold on either?
Frequently Asked Questions
Spotler CRM scores higher on our CRM criteria: 6.6/10 against 6.5/10 for Apollo. The largest gap is in Support: 4/10 for Apollo and 7/10 for Spotler CRM.
Apollo has a free plan; Spotler CRM does not list one.
Spotler CRM is the better fit for customer support teams: we rate it 5/10 for them, against 2/10 for Apollo.
