Apollo vs SAP Sales Cloud: Complete Comparison (2026)
An in-depth comparison of Apollo and SAP Sales Cloud to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
SAP Sales Cloud
6/10
An enterprise CRM from SAP for managing leads, opportunities, forecasting and field sales, with AI help and native integration with SAP S/4HANA.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 4/10 |
| Support | 4/10 | 6/10 |
| Cost | 7/10 | 2/10 |
| Scalability | 6/10 | 9/10 |
| Security | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $134/user/mo SAP Sales Cloud Version 2 |
| Estimated cost for 10 users | Free Free | $1,340/mo SAP Sales Cloud Version 2 |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | Not listed | |
Apollo vs SAP Sales Cloud cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | SAP Sales Cloud |
|---|---|---|
| 1 user | FreeFree | $134/moSAP Sales Cloud Version 2 |
| 5 users | FreeFree | $670/moSAP Sales Cloud Version 2 |
| 10 users | FreeFree | $1,340/moSAP Sales Cloud Version 2 |
| 25 users | FreeFree | $3,350/moSAP Sales Cloud Version 2 |
| 50 users | FreeFree | $6,700/moSAP Sales Cloud Version 2 |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (SAP Sales Cloud does not)
- Lower estimated cost for 10 users: Free vs $1,340/mo
- Higher Cost score (7/10 vs 2/10)
- Higher Ease of Use score (8/10 vs 4/10)
- Better fit for small business (8/10 vs 2/10)
Why choose SAP Sales Cloud
- Higher Scalability score (9/10 vs 6/10)
- Higher Support score (6/10 vs 4/10)
- Better fit for enterprise (9/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
SAP Sales Cloud
Pros
- Native S/4HANA integration lets sellers see order, payment and service history alongside their deals.
- AI forecasting and guided selling are built in, with Joule extending the AI features.
- It scales to very large sales organizations and includes territory management and field sales tools.
- Reviewers praise its detailed reporting for both internal use and customer presentations.
Cons
- List prices are not published on SAP's site, and the reported list price of about 134 dollars per user per month is high.
- Implementation typically needs partners and can cost 40,000 to 150,000 dollars or more in year one.
- Reviewers report a steep learning curve and an interface that feels dated or needs too many clicks.
- One reviewer says the mobile app lacks parity with desktop features.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6/10 for SAP Sales Cloud. The largest gap is in Cost: 7/10 for Apollo and 2/10 for SAP Sales Cloud.
Apollo costs less for 10 users: free on its Free plan, against about $1,340/mo on its SAP Sales Cloud Version 2 plan for SAP Sales Cloud, billed monthly.
Apollo has a free plan; SAP Sales Cloud does not list one.
Apollo is the better fit for small business: we rate it 8/10 for them, against 2/10 for SAP Sales Cloud.
