Apollo vs NetSuite CRM: Complete Comparison (2026)
An in-depth comparison of Apollo and NetSuite CRM to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
NetSuite CRM
5.9/10
Oracle NetSuite's cloud CRM, which covers sales force automation, marketing automation and customer service and runs natively on the NetSuite ERP for mid-sized and larger companies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.9/10 |
| Customization | 6/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Integration | 7/10 | 7/10 |
| Support | 4/10 | 5/10 |
| Ease of Use | 8/10 | 4/10 |
| Security | 6/10 | 7/10 |
| Cost | 7/10 | 3/10 |
| Scalability | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
Apollo vs NetSuite CRM cost by team size
| Team size | Apollo | NetSuite CRM |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (NetSuite CRM does not)
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Cost score (7/10 vs 3/10)
- Better fit for startups (8/10 vs 2/10)
- Better fit for small business (8/10 vs 3/10)
Why choose NetSuite CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for customer support teams (6/10 vs 2/10)
- Better fit for mid-market (9/10 vs 6/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
NetSuite CRM
Pros
- CRM shares one database with NetSuite ERP, so sales and service staff see orders, invoices and payments without a sync.
- Customisation runs from point-and-click (SuiteBuilder) to workflows (SuiteFlow) and JavaScript (SuiteScript).
- One suite covers SFA, marketing campaigns and case management with a customer portal and knowledge base.
- Reviewers praise its comprehensive reporting tools.
- It handles multi-entity and multi-currency operations for international businesses.
Cons
- No public pricing, and reviewers describe it as expensive, especially for small firms.
- Reviewers report a steep learning curve and an interface that feels dated.
- Implementation often needs consultants and a significant commitment.
- CRM depth and AI capabilities are rated below Salesforce's.
- Some integrations, such as Outlook email, reportedly need third-party tools.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 5.9/10 for NetSuite CRM. The largest gap is in Cost: 7/10 for Apollo and 3/10 for NetSuite CRM.
Apollo has a free plan; NetSuite CRM does not list one.
Apollo is the better fit for startups: we rate it 8/10 for them, against 2/10 for NetSuite CRM.
