Apollo vs Mailshake Comparison
Compare Apollo vs Mailshake features, pricing, and more.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Mailshake
6.5/10
Mailshake is a cold email and sales engagement platform with sequences, warmup, a unified inbox, a phone dialer and CRM sync, aimed at small outbound sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.5/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 7/10 | 7/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 6/10 | 5/10 |
| Security | 6/10 | 5/10 |
| Support | 4/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $29/user/mo Starter |
| Estimated cost for 10 users | Free Free | $290/mo Starter |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Opportunity Management | Not listed | |
Apollo vs Mailshake cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | Mailshake |
|---|---|---|
| 1 user | FreeFree | $29/moStarter |
| 5 users | FreeFree | $145/moStarter |
| 10 users | FreeFree | $290/moStarter |
| 25 users | FreeFree | $725/moStarter |
| 50 users | FreeFree | $1,450/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Mailshake does not)
- Lower estimated cost for 10 users: Free vs $290/mo
- Higher Customization score (6/10 vs 5/10)
- Higher Scalability score (6/10 vs 5/10)
- Better fit for enterprise (5/10 vs 3/10)
Why choose Mailshake
- Higher Support score (8/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Mailshake
Pros
- Every plan includes unlimited email warmup, verification and contact uploads.
- One reviewer reported going from signup to a first campaign in under an hour.
- Support is rated highly: Capterra users give 4.5 for customer service, and a Prospeo summary cites a G2 average of 4.7.
- The Sales Engagement tier includes a dialer with unlimited free North American minutes.
- The integrations page lists many native CRM connections, including Salesforce, HubSpot, Pipedrive, Zoho, Copper and Freshsales.
Cons
- There is no free trial, and reviewers describe a strict refund policy.
- Invoices and cancellation confirmations are not emailed automatically.
- Reviewers say connected mailboxes can disconnect and stall sequences.
- LinkedIn steps are capped (Prospeo reports 10 messages per day), and Data Finder accuracy is described as weak.
- Per-user pricing becomes costly for teams larger than about five reps.
Not sold on either?
Frequently Asked Questions
Apollo and Mailshake both score 6.5/10 on our CRM criteria. The largest gap is in Support: 4/10 for Apollo and 8/10 for Mailshake.
Apollo costs less for 10 users: free on its Free plan, against about $290/mo on its Starter plan for Mailshake, billed monthly.
Apollo has a free plan; Mailshake does not list one.
Apollo is the better fit for enterprise: we rate it 5/10 for them, against 3/10 for Mailshake.
