Apollo vs Dotdigital: Complete Comparison (2026)

Why choose Apollo

• Has a free plan (Dotdigital does not)
• Higher Cost score (7/10 vs 4/10)
• Higher Ease of Use score (8/10 vs 7/10)
• Better fit for startups (8/10 vs 3/10)
• Better fit for small business (8/10 vs 4/10)

Why choose Dotdigital

• Higher Support score (7/10 vs 4/10)
• Higher Security score (9/10 vs 6/10)
• Better fit for marketing teams (9/10 vs 4/10)
• Better fit for mid-market (9/10 vs 6/10)

Apollo

Pros

• Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
• The free plan has no time limit and lets a team try the full prospecting workflow.
• Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
• Admins can pool credits across the team and set per-user caps.

Cons

• Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
• Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
• Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
• API access and SSO require the top Custom plan, and every seat must be on the same plan.

Dotdigital

Pros

• Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
• Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
• Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
• Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.

Cons

• No public pricing, and reviewers describe it as expensive.
• Some reviewers say multi-year rolling contracts were not made clear during the sale.
• Reviewers mention HTML template limits and clunky image management.
• Some integrations are hard to set up without using the API.