Act! vs Optimove: Complete Comparison (2026)
An in-depth comparison of Act! and Optimove to help you choose the right tool for your business.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.9/10 |
| Customization | 7/10 | 8/10 |
| Analytics | 4/10 | 8/10 |
| Integration | 5/10 | 8/10 |
| Support | 6/10 | 8/10 |
| Ease of Use | 5/10 | 6/10 |
| Security | 5/10 | 8/10 |
| Cost | 6/10 | 3/10 |
| Scalability | 4/10 | 9/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | Contact for pricing |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | Contact for pricing |
| Features | ||
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Act! vs Optimove cost by team size
| Team size | Act! | Optimove |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | Contact for pricing |
| 5 users | $150/moAct! Premium Cloud | Contact for pricing |
| 10 users | $300/moAct! Premium Cloud | Contact for pricing |
| 25 users | $750/moAct! Premium Cloud | Contact for pricing |
| 50 users | $1,500/moAct! Premium Cloud | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Higher Cost score (6/10 vs 3/10)
- Better fit for small business (8/10 vs 2/10)
- Better fit for freelancers (4/10 vs 1/10)
Why choose Optimove
- Higher Scalability score (9/10 vs 4/10)
- Higher Analytics score (8/10 vs 4/10)
- Better fit for enterprise (9/10 vs 3/10)
- Better fit for marketing teams (9/10 vs 6/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our CRM criteria: 6.9/10 against 5.4/10 for Act!. The largest gap is in Scalability: 4/10 for Act! and 9/10 for Optimove.
No, neither Act! nor Optimove lists a free plan.
Optimove is the better fit for enterprise: we rate it 9/10 for them, against 3/10 for Act!.
