Act! Pricing
Every Act! plan with its monthly and annual price, what it costs for common team sizes, and a calculator to estimate your own monthly cost before you buy.
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Plans and prices
| Plan | Monthly billing | Annual billing (per month) | Per user or flat | Users | Free tier |
|---|---|---|---|---|---|
| Act! Premium Cloud | $30/user/mo | $30/user/mo | Per user | No limit listed | No |
| Act! Premium Cloud with desktop sync | $40/user/mo | $40/user/mo | Per user | No limit listed | No |
| Act! Premium Desktop | $37.5/user/mo | $37.5/user/mo | Per user | No limit listed | No |
Prices last updated November 2026.
What Act! costs by team size
| Team size | 1 user | 5 users | 10 users | 25 users | 50 users |
|---|---|---|---|---|---|
| Monthly cost | $30/moAct! Premium Cloud | $150/moAct! Premium Cloud | $300/moAct! Premium Cloud | $750/moAct! Premium Cloud | $1,500/moAct! Premium Cloud |
The plan that fits each team size, billed monthly, before add-ons and usage charges.
Add-ons
| Add-on | Monthly billing | Annual billing (per month) | Charged |
|---|---|---|---|
| Additional cloud storageExtra cloud storage. | $5 | Not listed | Flat |
| AMA AdvancedTop marketing automation tier, priced per account, billed annually. | $399 | Not listed | Flat |
| AMA CompleteLarger marketing automation tier, priced per account; Act's US page cites 50,000 sends. | $199 | Not listed | Flat |
| AMA SelectExpanded marketing automation tier, priced per account, billed annually. | $79 | Not listed | Flat |
| Custom TablesAdds custom data tables. | $10 | Not listed | Per user |
| Enhanced SupportUpgraded support level. | $10 | Not listed | Per user |
| SMS4Act!SMS messaging from Act!. | $19 | Not listed | Flat |
Act! Pricing Calculator
Estimate your team's real monthly and annual cost based on seats, billing cycle, and add-ons.
Cost breakdown
Estimated from the vendor's published prices, last updated November 2026. Actual costs may vary based on negotiated contracts. How we collect prices
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Use this estimate to align with your team, then start a trial or subscription.
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See what similar tools would cost for the same team size.
Act! pricing FAQs
Yes. Act! Premium is available as a Windows desktop install and as a cloud subscription, with an optional hybrid desktop sync.
AMA Basic is included with Premium. The Select, Complete and Advanced tiers cost about $79, $199 and $399 per account per month.