Act! vs Apollo: Complete Comparison (2026)
An in-depth comparison of Act! and Apollo to help you choose the right tool for your business.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.5/10 |
| Customization | 7/10 | 6/10 |
| Analytics | 4/10 | 6/10 |
| Integration | 5/10 | 7/10 |
| Support | 6/10 | 4/10 |
| Ease of Use | 5/10 | 8/10 |
| Security | 5/10 | 6/10 |
| Cost | 6/10 | 7/10 |
| Scalability | 4/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | $49/user/mo Basic |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | Free Free |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Act! vs Apollo cost by team size
Apollo costs less at every team size we checked.
| Team size | Act! | Apollo |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | FreeFree |
| 5 users | $150/moAct! Premium Cloud | FreeFree |
| 10 users | $300/moAct! Premium Cloud | FreeFree |
| 25 users | $750/moAct! Premium Cloud | FreeFree |
| 50 users | $1,500/moAct! Premium Cloud | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Higher Support score (6/10 vs 4/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for marketing teams (6/10 vs 4/10)
Why choose Apollo
- Has a free plan (Act! does not)
- Lower estimated cost for 10 users: Free vs $300/mo
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for startups (8/10 vs 5/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 5.4/10 for Act!. The largest gap is in Ease of Use: 5/10 for Act! and 8/10 for Apollo.
Apollo costs less for 10 users: free on its Free plan, against about $300/mo on its Act! Premium Cloud plan for Act!, billed monthly.
Apollo has a free plan; Act! does not list one.
Apollo is the better fit for startups: we rate it 8/10 for them, against 5/10 for Act!.
