Sugar Sell
6.4/10Sugar Sell is the sales CRM from SugarAI, formerly SugarCRM. It covers pipeline, forecasting, workflow automation and ERP-informed AI selling for mid-sized and larger B2B sales teams.
Data last updated November 2026 · Our methodology
Overview
Sugar Sell is the sales force automation product from SugarAI, which was called SugarCRM until April 2026. It manages accounts, contacts, leads, opportunities and quotes, and adds configurable business process automation, dashboards and a mobile app. Since the rebrand, the company has positioned the product around precision selling: AI features flag renewal and reorder risk, point to accounts that need attention, and suggest next steps. The Precision+ editions do this by combining CRM records with ERP order history through Sugar Predict, and the vendor claims more than 180 ERP integrations. It suits B2B organisations in manufacturing, wholesale and distribution with large account portfolios. Pricing is per user and billed annually only. Standard+ is $68, Advanced+ is $98 and Premier+ is $155 per user per month. A third-party review reports a 15-user minimum. Advanced+ adds forecasting, mail and calendar integration, geo mapping and the Sugar Cube AI assistant. Premier+ adds data enrichment, smart guides and Discover. The Precision+ tiers are quoted by sales. Sugar Connect+ email sync costs an extra $20 per user per month. Integrations come through the Sugar Marketplace, which lists connectors for NetSuite, HubSpot, Salesforce and Jira, and through REST and SOAP APIs. Marketing automation and service ticketing are sold as the separate Sugar Market and Sugar Serve products. The main limitation is the cost of entry: at the reported 15-seat minimum with annual billing, even the Standard+ plan costs more than $12,000 a year before implementation work. Cloud deployments also cap API traffic and block direct database access.
Our Rating
CRM6.4/10
AI Software6.4/10
Who Sugar Sell is best for
Good fit
ERP-informed reorder and churn signals are aimed at manufacturers and distributors.
The reported 15-seat minimum and the admin-heavy configuration match B2B teams of mid-market size.
The product is built around pipeline, forecasting and guided selling for account-based sales teams.
It offers ERP-linked AI, ISO 27001 and SOC 2 attestations, and tiered support, but it has a smaller ecosystem than Salesforce.
Less suited
- Logistics6/10
Targets wholesale and distribution, using ERP order history.
A general B2B CRM, but its setup and 15-user minimum make it heavy for advisory firms.
The reported 15-user minimum creates a five-figure annual floor.
It is costly and setup-heavy for small, early-stage teams.
Lists no marketing automation.
The seat minimum and annual contracts rule out solo users.
Pros & Cons
Pros
- Combines CRM records with ERP order history to produce reorder, cross-sell and churn signals, which suits distributors and manufacturers.
- Workflows, business processes and dashboards are highly configurable without moving to a separate platform.
- Security attestations are documented, including ISO 27001:2022 and SOC 2 Type II, with regional hosting options.
- Support tiers come with published P1 response targets, from 4 business hours down to 1 hour around the clock.
Cons
- A reported 15-user minimum with annual-only billing puts the entry cost above $12,000 a year.
- Email sync on the base plan and the ERP-driven AI in the Precision+ tiers cost extra.
- Cloud deployments throttle API traffic above 20 requests per second and do not allow direct database access.
- Reviewers point to a learning curve and a setup that can take weeks to months with a dedicated admin.
Key Features
Not included
- Marketing Automation
Sugar Sell Pricing
Advanced Precision+
- Churn signals
- Cross-sell and reorder recommendations
- Advanced+ plus Sugar Predict ERP-powered intelligence
Advanced+
or $1,176/user/year
- Forecasting
- Geo mapping
- Meeting preparation
- Everything in Standard+
- Mail and calendar integration
- AI analytics and smart prompts
- AI summaries and Sugar Cube AI assistant
Premier Precision+
- Premier+ plus Sugar Predict
- Account-based marketing signals
- Zoom and Teams transcript ingestion
Premier+
or $1,860/user/year
- Discover
- Smart guides
- Everything in Advanced+
- Data enrichment and news feed
Standard+
or $816/user/year
- Mobile
- Analytics
- Billed annually
- Sales cycle management
- Business process management
- 15-user minimum reported by a third-party review
Frequently Asked Questions
The pricing page shows only per-user prices billed annually. It does not list a monthly billing option.
A July 2026 third-party review reports a 15-user minimum on every plan. The vendor's pricing page does not state a minimum, so confirm it with sales.
Yes. SugarCRM renamed itself SugarAI in April 2026 under the same ownership, Accel-KKR, and CEO, David Roberts. Sugar Sell remains its sales CRM product.
No. Marketing automation is sold as Sugar Market and service ticketing as Sugar Serve. A third-party review notes that higher Sell editions include some case management.
It holds ISO/IEC 27001:2022 and SOC 2 Type II and covers GDPR and CCPA. It is not configured for HIPAA, PCI or FedRAMP out of the box.
No free tier is listed, and a July 2026 review could not verify a current free trial.
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