Guru
6.6/10Guru is an AI knowledge platform that gives company teams verified answers from internal content inside Slack, Teams, the browser, and AI tools.
Data last updated November 2026 · Our methodology
Overview
Guru stores company knowledge as Cards grouped into collections. Its AI search, which Guru now calls Knowledge Agents, answers questions using those Cards and connected sources such as Google Drive. People can get answers in the web app, through a browser extension, or inside Slack and Microsoft Teams. Guru also runs an MCP server, so assistants like ChatGPT, Claude, and Cursor can draw on the same verified knowledge. What sets Guru apart is its verification workflow. Named experts are asked to re-approve Cards on a schedule, so readers can tell whether an answer is still trusted. This suits support, sales, and operations teams at mid-sized and large companies that need one governed source of truth. Pricing is no longer published. Guru says it is not a per-seat tool and sells a custom package scoped on a sales call. The package includes platform access, solution engineers, knowledge architecture design, AI agent tuning, and ongoing optimization reviews. Older articles quoted 15 dollars per user per month. There is no self-serve signup or published free trial, and eligible nonprofits can get a discount through Guru for Good. Guru can also be bought through AWS Marketplace. Developers get a public REST API covering cards, search, chat, answers, and usage events. On security, Guru reports SOC 2 Type II, SAML SSO, SCIM provisioning, and IP allowlisting. The main limitation is upkeep. Reviewers say the content gets cluttered and search quality drops unless someone owns tagging and verification. Knowledge that lives only in Slack threads or in people's heads is not captured automatically.
Our Rating
Who Guru is best for
Good fit
Verified answers inside Slack, Teams and the browser suit support teams.
Guru offers SOC 2 Type II, SSO and SCIM, and custom packages that include solution engineers, which fits larger organizations.
Support and sales teams that need verified internal answers inside Slack and Teams are its core users.
The notes name operations teams that need a governed source of truth as a target.
The browser extension and Slack answers put verified product knowledge in front of reps while they work.
Less suited
Answers are available inside Slack and Teams.
An MCP server and a REST API expose the knowledge to Cursor and other tools.
- Nonprofits5/10
Eligible nonprofits get a discount through Guru for Good.
Sales-led custom pricing and the effort needed to maintain content make it heavy for small teams.
There is no self-serve plan or published trial, and reviewers say setup needs a dedicated owner.
There is no self-serve option and pricing is a custom package sold on a sales call.
Pros & Cons
Pros
- The verification workflow asks experts to re-approve content on a schedule, so readers can tell whether an answer is still trusted.
- Answers are available inside Slack, Microsoft Teams, and a browser extension, so users do not have to switch tools.
- An MCP server and a public REST API let ChatGPT, Claude, Cursor, and custom apps use the same knowledge.
- Strong security credentials: SOC 2 Type II, SAML SSO, SCIM, and IP allowlisting.
- Reviews are consistently high, with a 4.7 of 5 rating on G2 from over 2,300 reviews.
Cons
- No public pricing, self-serve signup, or published free trial.
- Search can be slow or inaccurate in large content libraries, and results depend on how well content is tagged.
- Content becomes cluttered over time without a dedicated person to own verification and tagging.
- The card editor has limited formatting options.
Key Features
Guru Pricing
Custom package
- Full platform access
- Change management playbook
- Access to solution engineers
- Ongoing optimization reviews
- Knowledge architecture design
- AI agent configuration and tuning
- Scoped on a sales call, not priced per seat
Frequently Asked Questions
Guru does not publish prices. It sells a custom package scoped on a sales call and says it is not a per-seat tool. Older third-party articles cited 15 dollars per user per month, but that pricing is no longer listed.
The pricing page does not offer a free trial or self-serve signup. Its only calls to action are to book a call or talk to sales.
Guru reports a SOC 2 Type II audit, which is shared under NDA. It also lists GDPR readiness with DPAs, Data Privacy Framework certification, and Microsoft 365 App Compliance, along with SAML SSO, SCIM, and IP allowlisting.
Yes. A public REST API covers cards, search, chat, Knowledge Agents, answers, and team usage events. There is also an MCP server that works with OAuth or an API token.
Employees can use Guru in its web app, a browser extension, Slack, Microsoft Teams, and MCP-compatible AI assistants such as Claude and ChatGPT.
Yes. Eligible 501(c)(3) organizations can apply to the Guru for Good program for reduced pricing.
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