folk
6.3/10folk is a lightweight AI-assisted CRM for small sales, agency and relationship-driven teams that combines contact capture, enrichment, pipelines and email or LinkedIn sequences.
Data last updated November 2026 · Our methodology
Overview
folk is a Paris-built CRM aimed at small teams that sell through relationships, such as startups, agencies, consultancies and investor or partnership teams. Its spreadsheet-style interface stores people and companies. Contacts can be captured from LinkedIn, Sales Navigator, Gmail, WhatsApp, Instagram and X using the folkX Chrome extension. The product also enriches emails and phone numbers, runs deal pipelines, and sends multichannel sequences across email and LinkedIn. AI features include Magic fields, a research assistant and a workflow assistant, plus agents that react to new interactions by drafting follow-ups or creating tasks. Calls can be placed and recorded from your own phone number. Pricing is per member with no free plan. Standard costs $30 per month, or $24 per month on annual billing. Premium costs $60 per month, or $48 per month on annual billing. Enterprise starts at $100 per month. Each tier sets monthly caps on enrichment, AI fields and messages. Dashboards, custom objects, email sequences and workspace roles require Premium. Integrations rely mostly on Zapier and Make, alongside a REST API and an MCP server. The homepage claims SOC 2 and GDPR compliance. Reviewers mainly criticise the basic reporting, prices that climb as seats and credits grow, and occasional duplicate contacts after imports. Older reviews also cite the lack of a mobile app, which folk has since launched as a new offering.
Our Rating
CRM6.3/10
AI Software6.3/10
Who folk is best for
Good fit
Reviews consistently describe fast setup and a simple interface suited to small, relationship-driven teams.
Contact capture from several channels and shared lists suit agency client and partner management.
Relationship tracking and follow-up reminders fit consultancies that sell through their networks.
The product is designed for small teams and has no seat minimums.
Pipelines, sequences and calling are included, but forecasting and reporting are thin.
Less suited
It works for one user, but the $24-30 per month price and lack of a free plan make it costly for solo use.
The vendor names investor and partnership teams among its target users.
It offers multichannel sequences, but marketing tooling is limited.
Reporting is basic and per-seat costs climb as the team grows.
Reviewers cite gaps in enterprise customization, forecasting and advanced reporting.
It is a relationship CRM with no ticketing.
Pros & Cons
Pros
- Reviewers repeatedly say non-technical teams can set it up and learn the spreadsheet-like interface within about an hour.
- The folkX Chrome extension captures contacts from LinkedIn, Sales Navigator, Gmail and WhatsApp in one click.
- Enrichment, email and LinkedIn sequences, and call recording replace several separate prospecting tools.
- Every plan includes unlimited contacts and unlimited members.
- Users often praise support for responsiveness during setup and migration.
Cons
- Reporting is basic, and dashboards are only available on Premium and above.
- Most of the advertised 5,000+ integrations run through Zapier or Make rather than native connectors.
- Per-seat prices plus credit caps on enrichment and AI fields make costs climb as the team grows.
- There is no free plan, and the workspace is blocked when the 14-day trial ends.
- Users report duplicate contacts after Sales Navigator imports and inconsistent Gmail sync.
Key Features
folk Pricing
Standard
or $288/user/year (save 20%)
- 1 custom domain
- Phone call recording
- 1 synced account per member
- Magic fields (AI): 2,000 per month
- Workflow Assistant: 1,500 per month
- Messages: 2,000 per member per month
- Pipeline management and email campaigns
- Mobile app, REST API, MCP, Zapier and Make
- Contact enrichment: 500 emails found per month
- LinkedIn extension; email, calendar and WhatsApp sync
- Interaction sharing limited to the last 30 interactions
Premium
or $576/user/year (save 20%)
- Email sequences
- Everything in Standard
- Custom objects and deals
- Full interaction history
- Magic fields: 5,000 per month
- Workspace roles and dashboards
- Messages: 5,000 per member per month
- Workflow Assistant: 10,000 per month
- Enrichment: 1,000 emails found per month
- 5 synced accounts per member and 3 custom domains
Enterprise
or $960/user/year (save 20%)
- Group-level permissions
- Starting price; custom terms
- Custom integrations and priority support
- Dedicated account manager and 1:1 onboarding
- Security controls for internal and sensitive interactions
- Custom limits on enrichment, messages, account sync and AI fields
Frequently Asked Questions
It offers a 14-day trial with Premium features and no credit card required. There is no permanent free plan. If you do not upgrade, the account is blocked but your data is kept, and you can ask for a one-week extension.
Billing is per member and per workspace. Annual billing saves about 20%. Adding or removing members is prorated on the next bill, and only credit cards are accepted.
Custom objects and deals, email sequences, workspace roles, dashboards, a full interaction history, and higher enrichment, AI and message limits all require Premium.
Folk's homepage says its controls are independently audited under SOC 2 and that it processes data in line with GDPR.
Yes. The pricing page lists a mobile app on every plan, and the website marks it as new. Older reviews say there was no mobile app, so those complaints predate the launch.
It syncs email, calendar and WhatsApp natively and has a LinkedIn extension, a REST API and an MCP server. Broader integrations go through Zapier and Make.
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