Sprout Social vs Zapier Comparison
Compare Sprout Social vs Zapier features, pricing, and more.
Last updated: November 2026
Sprout Social
6.7/10
Sprout Social is a social media management platform for publishing, engagement, listening and reporting, sold per seat to mid-market and enterprise marketing teams.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 7.3/10 |
| Analytics | 9/10 | 6/10 |
| Cost | 2/10 | 4/10 |
| Customization | 7/10 | 7/10 |
| Ease of Use | 9/10 | 9/10 |
| Integration | 7/10 | 10/10 |
| Scalability | 8/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $99/user/mo Essentials | $30/mo Professional |
| Estimated cost for 10 users | $990/mo Essentials | $104/mo Team |
| Features | ||
| Competitor Analysis | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Sprout Social vs Zapier cost by team size
Zapier costs less up to 25 users.
| Team size | Sprout Social | Zapier |
|---|---|---|
| 1 user | $99/moEssentials | FreeFree |
| 5 users | $495/moEssentials | $104/moTeam |
| 10 users | $990/moEssentials | $104/moTeam |
| 25 users | $2,475/moEssentials | $104/moTeam |
| 50 users | $4,950/moEssentials | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Sprout Social
- Higher Analytics score (9/10 vs 6/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for customer support teams (7/10 vs 5/10)
- Better fit for enterprise (8/10 vs 6/10)
Why choose Zapier
- Has a free plan (Sprout Social does not)
- Lower estimated cost for 10 users: $104/mo vs $990/mo
- Higher Integration score (10/10 vs 7/10)
- Higher Cost score (4/10 vs 2/10)
- Better fit for small business (9/10 vs 4/10)
Pros & Cons
Sprout Social
Pros
- G2 users mention ease of use more than 1,200 times, which points to an interface teams learn quickly.
- Reviewers often describe the reporting and analytics as best-in-class among social media tools.
- The Smart Inbox gathers messages and reviews from all networks into one queue for engagement and customer care.
- A 30-day free trial with no credit card lets teams test the platform fully before buying.
Cons
- Every seat is charged, so Standard costs $249 a seat on monthly billing and team costs rise quickly.
- Listening and Premium Analytics are paid add-ons with no published prices.
- Trustpilot reviews, around 2 out of 5, center on auto-renewal, contract lock-in and difficult cancellation.
- Competitor insights need Professional, and API access needs Advanced.
- Some lower-tier customers report slow support and account managers who changed without notice.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.7/10 for Sprout Social. The largest gap is in Analytics: 9/10 for Sprout Social and 6/10 for Zapier.
Zapier costs less for 10 users: about $104/mo on its Team plan, against about $990/mo on its Essentials plan for Sprout Social, billed monthly.
Zapier has a free plan; Sprout Social does not list one.
Zapier is the better fit for small business: we rate it 9/10 for them, against 4/10 for Sprout Social.
