Omnisend vs Sender Comparison
Compare Omnisend vs Sender features, pricing, and more.
Last updated: November 2026
Omnisend
6.8/10
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
Sender
6.6/10
Low-cost email and SMS marketing platform for small businesses and online stores, with automation, popups, landing pages and a generous free plan.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.6/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 7/10 | 9/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 8/10 | 4/10 |
| Scalability | 6/10 | 6/10 |
| Security | 5/10 | 6/10 |
| Support | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $16/mo Standard | $9/mo Standard |
| Estimated cost for 10 users | Free Free | $15/mo Professional |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | Not listed | |
Omnisend vs Sender cost by team size
Omnisend and Sender cost the same at 1 user; Omnisend costs less from 5 to 10 users.
| Team size | Omnisend | Sender |
|---|---|---|
| 1 user | FreeFree | FreeFree Forever |
| 5 users | FreeFree | $15/moProfessional |
| 10 users | FreeFree | $15/moProfessional |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Omnisend
- Lower estimated cost for 10 users: Free vs $15/mo
- Higher Integration score (8/10 vs 4/10)
- Better fit for e-commerce (10/10 vs 8/10)
Why choose Sender
- Higher Cost score (9/10 vs 7/10)
- Higher Security score (6/10 vs 5/10)
Pros & Cons
Omnisend
Pros
- The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
- Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
- Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
- The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
- At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.
Cons
- Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
- Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
- Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
- Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
- Its focus on ecommerce makes it a weak fit for SaaS or service businesses.
Sender
Pros
- The free plan covers 2,500 subscribers and 15,000 emails a month, which is more than many rivals offer.
- Paid plans start at 9 USD a month, and reviewers say it costs far less than Mailchimp.
- Reviewers on Capterra praise the drag-and-drop editor and templates for beginners.
- Email and SMS campaigns and automations run from one tool.
- Enterprise adds SSO, activity logs and a BAA, which is unusual at this price point.
Cons
- Reviewers say advanced automation and segmentation are too light for complex needs.
- The integration catalogue is small compared with larger platforms.
- Some users report trouble syncing Shopify stores and occasional SMS delivery failures.
- Some reviewers report slow support at busy times.
Not sold on either?
Frequently Asked Questions
Omnisend scores higher on our Marketing criteria: 6.8/10 against 6.6/10 for Sender. The largest gap is in Integration: 8/10 for Omnisend and 4/10 for Sender.
Omnisend costs less for 10 users: free on its Free plan, against about $15/mo on its Professional plan for Sender, billed monthly.
Yes, both Omnisend and Sender have a free plan.
Omnisend is the better fit for e-commerce: we rate it 10/10 for them, against 8/10 for Sender.
