Nutshell vs Zapier Comparison
Compare Nutshell vs Zapier features, pricing, and more.
Last updated: November 2026
Nutshell
6.3/10
Sales CRM for small and mid-sized B2B teams that combines pipelines, email sync, AI call notes and optional email marketing, SMS and proposal add-ons.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.3/10 |
| Scalability | 5/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 5/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Support | 8/10 | 6/10 |
| Cost | 6/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Analytics | 5/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $19/user/mo Foundation | $30/mo Professional |
| Estimated cost for 10 users | $190/mo Foundation | $104/mo Team |
| Features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Nutshell vs Zapier cost by team size
Zapier costs less at 1 user; Nutshell costs less at 5 users; Zapier costs less from 10 to 25 users.
| Team size | Nutshell | Zapier |
|---|---|---|
| 1 user | $19/moFoundation | FreeFree |
| 5 users | $95/moFoundation | $104/moTeam |
| 10 users | $190/moFoundation | $104/moTeam |
| 25 users | $475/moFoundation | $104/moTeam |
| 50 users | $950/moFoundation | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Nutshell
- Higher Support score (8/10 vs 6/10)
- Higher Cost score (6/10 vs 4/10)
Why choose Zapier
- Has a free plan (Nutshell does not)
- Lower estimated cost for 10 users: $104/mo vs $190/mo
- Higher Integration score (10/10 vs 7/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for enterprise (6/10 vs 3/10)
Pros & Cons
Nutshell
Pros
- Every plan includes unlimited contacts plus webchat, an AI chatbot, forms, landing pages and basic email marketing.
- Free live support on all plans, with free data migration and onboarding during the 14-day trial that needs no credit card.
- Reviewers on Capterra and G2 most often praise how easily non-technical sales teams can set up and use it.
- Pro and higher plans include native click-to-call, which logs calls automatically and can add AI call summaries, so smaller teams may not need a separate dialer.
Cons
- Reporting is the most common reviewer complaint. Users say reports lack depth and flexibility once they need more detailed insights.
- Customization is limited. Unlimited custom fields and pipelines are only on the 79 USD Enterprise tier.
- Foundation is capped at 100 open leads, and click-to-call and sales automation start at Pro, so the cheapest plan is restrictive.
- Paid add-ons for advanced marketing, messaging, prospecting, proposals and SMS can push the total cost well above the seat price.
- Reviewers say the mobile app is less capable than the desktop version.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.3/10 for Nutshell. The largest gap is in Integration: 7/10 for Nutshell and 10/10 for Zapier.
Zapier costs less for 10 users: about $104/mo on its Team plan, against about $190/mo on its Foundation plan for Nutshell, billed monthly.
Zapier has a free plan; Nutshell does not list one.
Zapier is the better fit for enterprise: we rate it 6/10 for them, against 3/10 for Nutshell.
