Moosend vs SendGrid: Complete Comparison (2026)
An in-depth comparison of Moosend and SendGrid to help you choose the right tool for your business.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
SendGrid
6.2/10
Twilio-owned email platform that pairs a developer-focused transactional Email API with a Marketing Campaigns tool for newsletters and automated email sends.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Scalability | 6/10 | 9/10 |
| Ease of Use | 8/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 3/10 |
| Cost | 9/10 | 6/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 7/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | $15/mo Marketing Campaigns Basic |
| Estimated cost for 10 users | Contact for pricing | $60/mo Marketing Campaigns Advanced |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
Moosend vs SendGrid cost by team size
Moosend costs less up to 5 users.
| Team size | Moosend | SendGrid |
|---|---|---|
| 1 user | $9/moPro | $15/moMarketing Campaigns Basic |
| 5 users | $9/moPro | $60/moMarketing Campaigns Advanced |
| 10 users | Contact for pricing | $60/moMarketing Campaigns Advanced |
| 25 users | Contact for pricing | $60/moMarketing Campaigns Advanced |
| 50 users | Contact for pricing | $60/moMarketing Campaigns Advanced |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Support score (6/10 vs 3/10)
- Better fit for small business (9/10 vs 5/10)
- Better fit for e-commerce (8/10 vs 5/10)
Why choose SendGrid
- Has a free plan (Moosend does not)
- Higher Scalability score (9/10 vs 6/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
SendGrid
Pros
- Scales from 50,000 to 2.5 million emails a month on published Pro tiers, with Premier above that.
- Reviewers value its reliability and uptime for transactional and marketing email.
- Deliverability tooling covers domain authentication with SPF, DKIM and DMARC, plus dedicated IPs on higher tiers.
- The drag-and-drop editor and signup forms with double opt-in let marketers build campaigns without code.
- Reviewers mention integrations with WordPress, Shopify and Salesforce, alongside webhooks and a REST API.
Cons
- Support is a frequent complaint, with reviewers describing slow email-only responses since the Twilio acquisition.
- Reviewers call Marketing Campaigns automation basic, with no advanced conditional flows.
- The permanent free plan has been replaced by a 60-day trial capped at 100 emails a day.
- Email API and Marketing Campaigns are billed separately, so using both raises costs.
- Reviewers report sudden account suspensions and say refunds are hard to get.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for SendGrid. The largest gap is in Cost: 9/10 for Moosend and 6/10 for SendGrid.
SendGrid has a free plan; Moosend does not list one.
Moosend is the better fit for small business: we rate it 9/10 for them, against 5/10 for SendGrid.
