Mailgun vs Zapier Comparison
Compare Mailgun vs Zapier features, pricing, and more.
Last updated: November 2026
Mailgun
6.8/10
Mailgun is a developer-focused email API and SMTP relay service that apps and businesses use to send, receive, track and validate transactional and bulk email.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 7.3/10 |
| Scalability | 8/10 | 7/10 |
| Ease of Use | 5/10 | 9/10 |
| Customization | 7/10 | 7/10 |
| Security | 8/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 6/10 | 4/10 |
| Integration | 8/10 | 10/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $15/mo Basic | $30/mo Professional |
| Estimated cost for 10 users | $15/mo Basic | $104/mo Team |
| Features | ||
| Email Marketing | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Mailgun vs Zapier cost by team size
Mailgun and Zapier cost the same at 1 user; Mailgun costs less from 5 to 25 users.
| Team size | Mailgun | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $15/moBasic | $104/moTeam |
| 10 users | $15/moBasic | $104/moTeam |
| 25 users | $15/moBasic | $104/moTeam |
| 50 users | $15/moBasic | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Mailgun
- Lower estimated cost for 10 users: $15/mo vs $104/mo
- Higher Cost score (6/10 vs 4/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for developers (9/10 vs 5/10)
Why choose Zapier
- Higher Ease of Use score (9/10 vs 5/10)
- Higher Integration score (10/10 vs 8/10)
- Better fit for small business (9/10 vs 4/10)
- Better fit for marketing teams (8/10 vs 4/10)
Pros & Cons
Mailgun
Pros
- Reviewers repeatedly praise the REST API and documentation as quick for developers to integrate.
- Deliverability and detailed per-domain searchable logs get strong marks from users.
- SOC 2 Type II and ISO 27001 certification, with 2FA, SAML SSO and AES-256 encryption at rest.
- A low entry price and a free tier of 100 emails a day for testing.
Cons
- It is API-first and complicated for non-technical users, with a dated dashboard where settings and logs can be hard to find.
- Several 2025 reviews report automated account suspensions with little warning.
- Short log retention on lower plans (1 day on Free and Basic).
- Reviewers call it costlier than rivals once volume grows, and inbox placement tools are a separate product.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.8/10 for Mailgun. The largest gap is in Ease of Use: 5/10 for Mailgun and 9/10 for Zapier.
Mailgun costs less for 10 users: about $15/mo on its Basic plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Yes, both Mailgun and Zapier have a free plan.
Zapier is the better fit for small business: we rate it 9/10 for them, against 4/10 for Mailgun.
