MailerSend vs Metricool: Complete Comparison (2026)
An in-depth comparison of MailerSend and Metricool to help you choose the right tool for your business.
Last updated: November 2026
MailerSend
6.9/10
MailerSend is a transactional email and SMS API with SMTP relay and a template builder, aimed at developers and businesses sending app-triggered messages.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Security | 6/10 | 4/10 |
| Support | 8/10 | 6/10 |
| Cost | 7/10 | 8/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $7/mo Hobby | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | $110/mo Professional | Free Free |
| Features | ||
| Email Marketing | ||
| Competitor Analysis | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
MailerSend vs Metricool cost by team size
MailerSend and Metricool cost the same at 1 user; Metricool costs less from 5 users.
| Team size | MailerSend | Metricool |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $7/moHobby | FreeFree |
| 10 users | $110/moProfessional | FreeFree |
| 25 users | $110/moProfessional | FreeFree |
| 50 users | $110/moProfessional | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerSend
- Higher Security score (6/10 vs 4/10)
- Higher Support score (8/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
- Includes Email Marketing, which Metricool lacks
Why choose Metricool
- Lower estimated cost for 10 users: Free vs $110/mo
- Higher Analytics score (8/10 vs 6/10)
- Higher Cost score (8/10 vs 7/10)
- Better fit for agencies (9/10 vs 7/10)
- Better fit for freelancers (8/10 vs 6/10)
Pros & Cons
MailerSend
Pros
- Developers can send through a REST API or an SMTP relay, with SDKs and connectors for Laravel, Django, Rails, Symfony, Supabase and Firebase.
- A free tier of 500 emails and a $7 Hobby plan make it cheap to start.
- Capterra reviewers repeatedly praise its responsive support and clear documentation.
- Built-in blocklist and DMARC monitoring help teams protect deliverability.
- Starter and higher plans add an SMS API, and a WhatsApp add-on is available.
Cons
- It is built for transactional email, not full marketing campaign management.
- Reviewers report sudden throttling or account suspensions after bounce or complaint thresholds are crossed.
- Free and Hobby plans keep only one day of activity history.
- SMS is limited to the USA and Canada.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
MailerSend scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Metricool. The largest gap is in Analytics: 6/10 for MailerSend and 8/10 for Metricool.
Metricool costs less for 10 users: free on its Free plan, against about $110/mo on its Professional plan for MailerSend, billed monthly.
Yes, both MailerSend and Metricool have a free plan.
Metricool is the better fit for agencies: we rate it 9/10 for them, against 7/10 for MailerSend.
MailerSend has Email Marketing, which Metricool lacks.
