Metricool vs Odoo Comparison
Compare Metricool vs Odoo features, pricing, and more.
Last updated: November 2026
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 7.2/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 7/10 | 5/10 |
| Customization | 6/10 | 9/10 |
| Security | 4/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Cost | 8/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 8/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $25/mo Starter (5 brands) | €31/user/mo Standard |
| Estimated cost for 10 users | Free Free | Free One App Free |
| Features | ||
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Metricool vs Odoo cost by team size
| Team size | Metricool | Odoo |
|---|---|---|
| 1 user | FreeFree | FreeOne App Free |
| 5 users | FreeFree | FreeOne App Free |
| 10 users | FreeFree | FreeOne App Free |
| 25 users | FreeFree | FreeOne App Free |
| 50 users | FreeFree | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Metricool
- Higher Ease of Use score (7/10 vs 5/10)
- Higher Support score (6/10 vs 5/10)
Why choose Odoo
- Higher Customization score (9/10 vs 6/10)
- Higher Security score (7/10 vs 4/10)
Pros & Cons
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 6.6/10 for Metricool. The largest gap is in Customization: 6/10 for Metricool and 9/10 for Odoo.
Yes, both Metricool and Odoo have a free plan.
