Loops vs Zapier Comparison
Compare Loops vs Zapier features, pricing, and more.
Last updated: November 2026
Loops
6.8/10
Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 7.3/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 6/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 7/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/mo Growth | $30/mo Professional |
| Estimated cost for 10 users | Free Free | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Loops vs Zapier cost by team size
Loops and Zapier cost the same at 1 user; Loops costs less from 5 to 25 users.
| Team size | Loops | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $104/moTeam |
| 10 users | FreeFree | $104/moTeam |
| 25 users | FreeFree | $104/moTeam |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Loops
- Lower estimated cost for 10 users: Free vs $104/mo
- Higher Cost score (7/10 vs 4/10)
- Better fit for developers (8/10 vs 5/10)
Why choose Zapier
- Higher Integration score (10/10 vs 7/10)
- Higher Security score (8/10 vs 6/10)
- Better fit for agencies (7/10 vs 3/10)
- Better fit for small business (9/10 vs 6/10)
Pros & Cons
Loops
Pros
- Marketing, lifecycle and transactional email share one contact record, so there is no data syncing between tools.
- Paid plans include unlimited sends and no seat fees, and unsubscribed contacts do not count toward the bill.
- Every feature, including split testing, is available on every plan, including the free one.
- The Goals feature measures conversions such as upgrades, not only opens and clicks.
- The REST API, SDKs and native Stripe, Clerk and Supabase integrations make event-triggered emails straightforward for developers.
Cons
- Reviewers say it fits ecommerce, agencies and newsletter-first businesses poorly.
- Automation and behavioural segmentation are shallower than Customer.io's.
- It sends email only, with no SMS or push channels.
- Costs rise steadily as the contact list grows.
- Free-plan emails carry Loops branding.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.8/10 for Loops. The largest gap is in Cost: 7/10 for Loops and 4/10 for Zapier.
Loops costs less for 10 users: free on its Free plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Yes, both Loops and Zapier have a free plan.
Zapier is the better fit for agencies: we rate it 7/10 for them, against 3/10 for Loops.
