Dotdigital vs Loops Comparison
Compare Dotdigital vs Loops features, pricing, and more.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Loops
6.8/10
Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.8/10 |
| Analytics | 7/10 | 6/10 |
| Cost | 4/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 8/10 | 7/10 |
| Scalability | 8/10 | 7/10 |
| Security | 9/10 | 6/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $49/mo Growth |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| SMS Marketing | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
Dotdigital vs Loops cost by team size
| Team size | Dotdigital | Loops |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Dotdigital
- Higher Security score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for e-commerce (9/10 vs 2/10)
- Better fit for mid-market (9/10 vs 5/10)
- Includes SMS Marketing, which Loops lacks
Why choose Loops
- Has a free plan (Dotdigital does not)
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for startups (9/10 vs 3/10)
- Better fit for small business (6/10 vs 4/10)
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Loops
Pros
- Marketing, lifecycle and transactional email share one contact record, so there is no data syncing between tools.
- Paid plans include unlimited sends and no seat fees, and unsubscribed contacts do not count toward the bill.
- Every feature, including split testing, is available on every plan, including the free one.
- The Goals feature measures conversions such as upgrades, not only opens and clicks.
- The REST API, SDKs and native Stripe, Clerk and Supabase integrations make event-triggered emails straightforward for developers.
Cons
- Reviewers say it fits ecommerce, agencies and newsletter-first businesses poorly.
- Automation and behavioural segmentation are shallower than Customer.io's.
- It sends email only, with no SMS or push channels.
- Costs rise steadily as the contact list grows.
- Free-plan emails carry Loops branding.
Not sold on either?
Frequently Asked Questions
Dotdigital and Loops both score 6.8/10 on our Marketing criteria. The largest gap is in Cost: 4/10 for Dotdigital and 7/10 for Loops.
Loops has a free plan; Dotdigital does not list one.
Dotdigital is the better fit for e-commerce: we rate it 9/10 for them, against 2/10 for Loops.
Dotdigital has SMS Marketing, which Loops lacks.
