listmonk vs Moosend: Complete Comparison (2026)
An in-depth comparison of listmonk and Moosend to help you choose the right tool for your business.
Last updated: November 2026
listmonk
6.6/10
listmonk is a free, open-source, self-hosted newsletter and mailing list manager. Technical teams use it to send high-volume email campaigns and transactional email through their own SMTP providers.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 6.9/10 |
| Scalability | 9/10 | 6/10 |
| Ease of Use | 4/10 | 8/10 |
| Customization | 9/10 | 6/10 |
| Security | 6/10 | 6/10 |
| Support | 3/10 | 6/10 |
| Cost | 10/10 | 9/10 |
| Integration | 5/10 | 6/10 |
| Analytics | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | Contact for pricing | $9/mo Pro |
| Estimated cost for 10 users | Free Self-hosted (open source) | Contact for pricing |
| Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
listmonk vs Moosend cost by team size
listmonk costs less up to 5 users.
| Team size | listmonk | Moosend |
|---|---|---|
| 1 user | FreeSelf-hosted (open source) | $9/moPro |
| 5 users | FreeSelf-hosted (open source) | $9/moPro |
| 10 users | FreeSelf-hosted (open source) | Contact for pricing |
| 25 users | FreeSelf-hosted (open source) | Contact for pricing |
| 50 users | FreeSelf-hosted (open source) | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose listmonk
- Has a free plan (Moosend does not)
- Higher Scalability score (9/10 vs 6/10)
- Higher Customization score (9/10 vs 6/10)
Why choose Moosend
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Support score (6/10 vs 3/10)
- Better fit for e-commerce (8/10 vs 3/10)
- Better fit for small business (9/10 vs 5/10)
Pros & Cons
listmonk
Pros
- The software has no licence or per-subscriber fees. A reviewer estimates 100,000 subscribers on weekly sends costs about 45 USD a month in hosting and SES fees.
- Reviewers report it handles hundreds of thousands to millions of subscribers on modest hardware.
- Multi-SMTP queues with rate limiting let you mix providers such as SES, Postmark or Mailgun.
- SQL-based segmentation and Go templating give developers very fine control.
- It includes a transactional API, OIDC SSO, role-based permissions and scoped API tokens.
Cons
- You must set up and run Docker or the binary, PostgreSQL, a reverse proxy and SMTP yourself.
- Support comes only from the community on GitHub, with no SLA.
- It has no behavioural automation or drip sequences.
- Deliverability and list cleaning depend on your own DNS and provider configuration.
- Reviewers say it has fewer integrations, templates and tutorials than commercial platforms.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for listmonk. The largest gap is in Ease of Use: 4/10 for listmonk and 8/10 for Moosend.
Listmonk has a free plan; Moosend does not list one.
Moosend is the better fit for e-commerce: we rate it 8/10 for them, against 3/10 for listmonk.
