Klaviyo vs Privy: Complete Comparison (2026)
An in-depth comparison of Klaviyo and Privy to help you choose the right tool for your business.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Privy
6.6/10
Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Integration | 9/10 | 7/10 |
| Analytics | 9/10 | 5/10 |
| Cost | 4/10 | 7/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 6/10 | 8/10 |
| Scalability | 8/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/mo Email | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Estimated cost for 10 users | Free Free | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| Webinars | Not listed | |
Klaviyo vs Privy cost by team size
Klaviyo costs less at every team size we checked.
| Team size | Klaviyo | Privy |
|---|---|---|
| 1 user | FreeFree | $24/moPop-ups & Displays (up to 10,000 page views) |
| 5 users | FreeFree | $24/moPop-ups & Displays (up to 10,000 page views) |
| 10 users | FreeFree | $24/moPop-ups & Displays (up to 10,000 page views) |
| 25 users | FreeFree | $24/moPop-ups & Displays (up to 10,000 page views) |
| 50 users | FreeFree | $24/moPop-ups & Displays (up to 10,000 page views) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Has a free plan (Privy does not)
- Lower estimated cost for 10 users: Free vs $24/mo
- Higher Analytics score (9/10 vs 5/10)
- Higher Scalability score (8/10 vs 5/10)
- Better fit for enterprise (8/10 vs 3/10)
Why choose Privy
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 7/10)
- Better fit for startups (8/10 vs 6/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Privy
Pros
- Email pricing counts only mailable contacts, and sends are unlimited at every tier.
- Pop-up formats such as spin-to-win, exit-intent, quizzes and cart savers are included without extra cost.
- Unused SMS credits roll over, and 250 credits a month are included.
- Wide ecommerce integrations, including Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive and Recharge.
- A 15-day free trial that does not need a credit card.
Cons
- Merchants report that uninstalling the app does not cancel billing, and some say charges continued on duplicate accounts.
- No annual billing discount is published.
- SMS sending is limited to the US and Canada, with the UK and Australia listed as coming soon.
- When we checked in November 2026, the Shopify App Store listing showed as not currently available.
- Its narrow focus on small ecommerce stores makes it a weak fit for enterprise or B2B marketing.
Not sold on either?
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Privy. The largest gap is in Analytics: 9/10 for Klaviyo and 5/10 for Privy.
Klaviyo costs less for 10 users: free on its Free plan, against about $24/mo on its Pop-ups & Displays (up to 10,000 page views) plan for Privy, billed monthly.
Klaviyo has a free plan; Privy does not list one.
Klaviyo is the better fit for enterprise: we rate it 8/10 for them, against 3/10 for Privy.
