Klaviyo vs Omnisend Comparison
Compare Klaviyo vs Omnisend features, pricing, and more.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Omnisend
6.8/10
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.8/10 |
| Integration | 9/10 | 8/10 |
| Analytics | 9/10 | 6/10 |
| Cost | 4/10 | 7/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Scalability | 8/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/mo Email | $16/mo Standard |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| E-commerce Features | ||
| Landing Pages | ||
| A/B Testing | Not listed | |
| Webinars | Not listed | |
Which One Should You Choose?
Why choose Klaviyo
- Higher Analytics score (9/10 vs 6/10)
- Higher Customization score (8/10 vs 6/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for mid-market (9/10 vs 6/10)
Why choose Omnisend
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 7/10)
- Better fit for startups (8/10 vs 6/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Omnisend
Pros
- The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
- Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
- Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
- The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
- At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.
Cons
- Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
- Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
- Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
- Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
- Its focus on ecommerce makes it a weak fit for SaaS or service businesses.
