Klaviyo vs Moosend: Complete Comparison (2026)
An in-depth comparison of Klaviyo and Moosend to help you choose the right tool for your business.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.9/10 |
| Scalability | 8/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 8/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Cost | 4/10 | 9/10 |
| Integration | 9/10 | 6/10 |
| Analytics | 9/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/mo Email | $9/mo Pro |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| SMS Marketing | Not listed | |
Klaviyo vs Moosend cost by team size
Klaviyo costs less up to 5 users.
| Team size | Klaviyo | Moosend |
|---|---|---|
| 1 user | FreeFree | $9/moPro |
| 5 users | FreeFree | $9/moPro |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Has a free plan (Moosend does not)
- Higher Integration score (9/10 vs 6/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for agencies (7/10 vs 4/10)
Why choose Moosend
- Higher Cost score (9/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for freelancers (6/10 vs 3/10)
- Better fit for small business (9/10 vs 7/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Klaviyo and Moosend both score 6.9/10 on our Marketing criteria. The largest gap is in Cost: 4/10 for Klaviyo and 9/10 for Moosend.
Klaviyo has a free plan; Moosend does not list one.
Klaviyo is the better fit for enterprise: we rate it 8/10 for them, against 4/10 for Moosend.
