Klaviyo vs Listrak Comparison
Compare Klaviyo vs Listrak features, pricing, and more.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Listrak
6/10
Listrak is a cross-channel marketing and personalization platform for retailers and brands, covering email, SMS, push, web personalization and AI product recommendations.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6/10 |
| Scalability | 8/10 | 8/10 |
| Ease of Use | 6/10 | 6/10 |
| Customization | 8/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 7/10 |
| Cost | 4/10 | 3/10 |
| Integration | 9/10 | 6/10 |
| Analytics | 9/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/mo Email | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
Klaviyo vs Listrak cost by team size
| Team size | Klaviyo | Listrak |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Has a free plan (Listrak does not)
- Higher Integration score (9/10 vs 6/10)
- Higher Analytics score (9/10 vs 7/10)
- Better fit for agencies (7/10 vs 3/10)
- Better fit for small business (7/10 vs 3/10)
Why choose Listrak
- Higher Support score (7/10 vs 5/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Listrak
Pros
- Retail-specific AI covers product recommendations, predictive segmentation and send-time optimization.
- Email, SMS, RCS, push, web personalization and paid-media audiences run from one customer profile.
- Dedicated account management and deliverability monitoring are included in its service model.
- Visual journey builder supports behavior triggers such as cart recovery and welcome series.
Cons
- No published pricing, so you need a sales demo to get a quote.
- Some TrustRadius reviewers describe complicated contracts and difficult cancellations.
- Comparisons list fewer native ecommerce platform integrations than Klaviyo, with no WooCommerce support.
- G2 reviewers say reporting could be more customizable and that setup can be challenging.
Not sold on either?
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 6/10 for Listrak. The largest gap is in Integration: 9/10 for Klaviyo and 6/10 for Listrak.
Klaviyo has a free plan; Listrak does not list one.
Klaviyo is the better fit for agencies: we rate it 7/10 for them, against 3/10 for Listrak.
