Kartra vs Moosend: Complete Comparison (2026)
An in-depth comparison of Kartra and Moosend to help you choose the right tool for your business.
Last updated: November 2026
Kartra
5.3/10
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.3/10 | 6.9/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 4/10 | 9/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 6/10 | 6/10 |
| Scalability | 5/10 | 6/10 |
| Security | 5/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $59/mo Essentials | $9/mo Pro |
| Estimated cost for 10 users | $229/mo Growth | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
Kartra vs Moosend cost by team size
Moosend costs less up to 5 users.
| Team size | Kartra | Moosend |
|---|---|---|
| 1 user | $119/moStarter | $9/moPro |
| 5 users | $119/moStarter | $9/moPro |
| 10 users | $229/moGrowth | Contact for pricing |
| 25 users | $59/moEssentials | Contact for pricing |
| 50 users | $59/moEssentials | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kartra
Our data shows no clear advantage over Moosend.
Why choose Moosend
- Higher Cost score (9/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for mid-market (6/10 vs 3/10)
- Better fit for e-commerce (8/10 vs 5/10)
Pros & Cons
Kartra
Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 5.3/10 for Kartra. The largest gap is in Cost: 4/10 for Kartra and 9/10 for Moosend.
No, neither Kartra nor Moosend lists a free plan.
Moosend is the better fit for e-commerce: we rate it 8/10 for them, against 5/10 for Kartra.
