Holded vs Pipeline CRM: Complete Comparison (2026)
An in-depth comparison of Holded and Pipeline CRM to help you choose the right tool for your business.
Last updated: November 2026
Holded
5.9/10
Cloud business management suite from Barcelona that combines invoicing, accounting, Spanish tax filing, CRM, projects and HR for small and mid-sized Spanish businesses.
Pipeline CRM
6.4/10
Pipeline CRM is a sales pipeline CRM for small and mid-sized sales teams, covering deal tracking, email sync, automations, field sales mapping and optional calling.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 6.4/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 6/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 6/10 | 5/10 |
| Scalability | 5/10 | 5/10 |
| Security | 5/10 | 5/10 |
| Support | 5/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €15/mo Plus | $29/user/mo Start |
| Estimated cost for 10 users | €199/mo Premium | $290/mo Start |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Invoicing | Not listed | |
| Accountant Access | Not listed | |
| Financial Reporting | Not listed | |
| Inventory Accounting | Not listed | |
| Expense Management | Not listed | |
| Payroll | Not listed | |
| General Ledger | Not listed | |
| Tax Compliance | Not listed | |
| Bank Reconciliation | Not listed | |
Holded vs Pipeline CRM cost by team size
| Team size | Holded | Pipeline CRM |
|---|---|---|
| 1 user | €15/moPlus | $29/moStart |
| 5 users | €99/moAvanzado | $145/moStart |
| 10 users | €199/moPremium | $290/moStart |
| 25 users | €15/moPlus | $725/moStart |
| 50 users | €15/moPlus | $1,450/moStart |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Holded
- Higher Integration score (6/10 vs 5/10)
- Better fit for freelancers (6/10 vs 4/10)
Why choose Pipeline CRM
- Higher Support score (8/10 vs 5/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for enterprise (4/10 vs 2/10)
Pros & Cons
Holded
Pros
- Generates Spanish VAT and income tax forms automatically from invoice and expense data, with VeriFactu included on every plan.
- Puts invoicing, accounting, CRM, projects and HR in one product, so a small Spanish company can replace several tools.
- Partner accounting firms get their own profile without using up a user seat.
- Native Shopify, WooCommerce and Amazon sync sends sales straight into the books.
- A 14-day free trial with no card required, plus 50 percent off for the first three months.
Cons
- Full double-entry accounting only begins at the 59 euro Estándar plan.
- Inventory, payroll, POS and SII are paid Gems that push the real cost above the listed price.
- Paying annually gives no discount, and each plan caps the number of invoices per calendar year.
- Automated tax filing only works for businesses based in Spain.
- Reviewers say support is slow at tax deadlines and the mobile app does less than the web version.
Pipeline CRM
Pros
- Reviewers consistently say non-technical reps and new hires can learn it quickly.
- Customer support is US-based, with live chat on every tier, and reviewers often call it responsive.
- Grow bundles drip campaigns, eSign and project management, which other CRMs often sell separately.
- Map views and route planning help field sales reps.
- Calling is pay-as-you-go at 2.5 to 3 cents per minute, with no per-user phone fee.
- The 14-day trial includes the full Grow feature set and needs no credit card.
Cons
- The integration catalog and user community are smaller than those of larger CRMs.
- Start is tightly capped at 1 pipeline, 250 active deals, 1 automation and 5 exports per user.
- Email templates, bulk email and drip campaigns are only available from the Grow plan, at $49 to $59 per user.
- Some reviewers say it lacks advanced features and that navigation can feel clunky.
- Integrations beyond the native ones may need the paid Pipeline Connect add-on.
Not sold on either?
Frequently Asked Questions
Pipeline CRM scores higher on our CRM criteria: 6.4/10 against 5.9/10 for Holded. The largest gap is in Support: 5/10 for Holded and 8/10 for Pipeline CRM.
No, neither Holded nor Pipeline CRM lists a free plan.
Pipeline CRM is the better fit for enterprise: we rate it 4/10 for them, against 2/10 for Holded.
