Exolyt vs Ghost (2026): Pricing, Features & Verdict
Ghost is our pick, scoring 6.9/10 against 5.7/10 for Exolyt on our Marketing criteria. Its biggest advantage: higher Customization score (8/10 vs 5/10). Only Exolyt has a free plan.
Last updated: November 2026
Exolyt
5.7/10
Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.7/10 | 6.9/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 7/10 | 7/10 |
| Customization | 5/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 7/10 | 5/10 |
| Cost | 4/10 | 7/10 |
| Integration | 4/10 | 7/10 |
| Analytics | 8/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | SEK 2,800/mo Essentials | Contact for pricing |
| Estimated cost for 10 users | Free Basic | Contact for pricing |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Exolyt vs Ghost cost by team size
| Team size | Exolyt | Ghost |
|---|---|---|
| 1 user | FreeBasic | Contact for pricing |
| 5 users | FreeBasic | Contact for pricing |
| 10 users | FreeBasic | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Exolyt and Ghost suit
Exolyt fits agencies and marketing teams better; Ghost fits content creators and small business better.
| Audience | Exolyt | Ghost |
|---|---|---|
| Agencies | 8/10Exolyt names agencies as a core user, and campaign tracking across up to 300 accounts suits teams managing several clients. | 4/10Agencies can build custom themes and integrations, but nothing in the notes targets managing client work. |
| Content Creators | 5/10The free plan helps creators, but paid tiers are priced for businesses. | 9/10Ghost is built for creators and publishers, with newsletters and paid memberships and no cut taken from revenue. |
| Small Business | 4/10Paid plans start at about SEK 2,300 per month, which is high for small budgets. | 7/10Affordable plans combine a website, blog, and newsletter, though marketing automation is basic. |
| Marketing Teams | 7/10It supports competitor benchmarking, influencer marketing and market research on TikTok. | 5/10Strong for content publishing, but limited segmentation and no A/B testing restrict campaign marketing. |
| Developers | Not rated | 6/10Developers can self-host the open-source core and build on the Content and Admin APIs and webhooks. |
| Enterprise | Not rated | 5/10The Custom plan adds SSO, an uptime SLA, and a dedicated IP, but the product is built mainly for publishers. |
| Freelancers | Not rated | 8/10Individual writers can run a branded newsletter and paid membership site from the low-cost Starter or Publisher plans. |
| Mid-Market | Not rated | 5/10The Business plan allows 15 staff users, which suits mid-sized media teams but limits larger content teams. |
| Sales Teams | Not rated | 1/10Ghost is a publishing platform and has no CRM or sales features. |
| Social Media Teams | 8/10It gives TikTok-focused social teams deep account, hashtag, sound and sentiment analytics. | Not rated |
| Startups | Not rated | 6/10Works well for content marketing and a company blog with API access, but it lacks a CRM and advanced campaign tools. |
Which One Should You Choose?
Why choose Exolyt
- Has a free plan (Ghost does not)
- Higher Support score (7/10 vs 5/10)
- Higher Analytics score (8/10 vs 6/10)
- Better fit for agencies (8/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 5/10)
Why choose Ghost
- Higher Customization score (8/10 vs 5/10)
- Higher Cost score (7/10 vs 4/10)
- Better fit for content creators (9/10 vs 5/10)
- Better fit for small business (7/10 vs 4/10)
- Includes Email Marketing, which Exolyt lacks
Pros & Cons
Exolyt
Pros
- Analyzes TikTok in depth across accounts, hashtags, sounds and influencer campaigns, with sentiment analysis of comments.
- Every plan includes 10 team members at no extra cost, rather than charging per seat.
- A free tier and a trial without a credit card let buyers test the product before paying.
- Monthly plans have no minimum term and can be cancelled at any time.
- The vendor cites ISO certification, independently audited encrypted storage and a public trust center.
Cons
- It covers TikTok only, so cross-platform reporting needs another tool.
- It has no post scheduling or publishing features.
- Advanced features cost thousands of SEK per month, which a G2 reviewer described as enterprise-level pricing.
- Metrics depend on TikTok's data access, which can change over time.
- There are few independent user reviews, and the G2 rating rests on only about six reviews.
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 5.7/10 for Exolyt. The largest gap is in Cost: 4/10 for Exolyt and 7/10 for Ghost.
Exolyt has a free plan; Ghost does not list one.
Exolyt is the better fit for agencies: we rate it 8/10 for them, against 4/10 for Ghost.
Ghost has Email Marketing, which Exolyt lacks.
