EmailOctopus vs MailerSend: Complete Comparison (2026)
An in-depth comparison of EmailOctopus and MailerSend to help you choose the right tool for your business.
Last updated: November 2026
EmailOctopus
5.9/10
EmailOctopus is a low-cost email newsletter and campaign tool for small businesses, creators and nonprofits, with forms, landing pages and basic automations.
MailerSend
6.9/10
MailerSend is a transactional email and SMS API with SMTP relay and a template builder, aimed at developers and businesses sending app-triggered messages.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 6.9/10 |
| Analytics | 3/10 | 6/10 |
| Cost | 9/10 | 7/10 |
| Customization | 4/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 4/10 | 7/10 |
| Scalability | 6/10 | 7/10 |
| Security | 5/10 | 6/10 |
| Support | 7/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $10/mo Pro (500 subscribers) | $7/mo Hobby |
| Estimated cost for 10 users | $10/mo Pro (500 subscribers) | $110/mo Professional |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
EmailOctopus vs MailerSend cost by team size
EmailOctopus and MailerSend cost the same at 1 user; MailerSend costs less at 5 users; EmailOctopus costs less from 10 users.
| Team size | EmailOctopus | MailerSend |
|---|---|---|
| 1 user | FreeStarter | FreeFree |
| 5 users | $10/moPro (500 subscribers) | $7/moHobby |
| 10 users | $10/moPro (500 subscribers) | $110/moProfessional |
| 25 users | $10/moPro (500 subscribers) | $110/moProfessional |
| 50 users | $10/moPro (500 subscribers) | $110/moProfessional |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose EmailOctopus
- Lower estimated cost for 10 users: $10/mo vs $110/mo
- Higher Cost score (9/10 vs 7/10)
- Better fit for freelancers (8/10 vs 6/10)
Why choose MailerSend
- Higher Analytics score (6/10 vs 3/10)
- Higher Integration score (7/10 vs 4/10)
- Better fit for agencies (7/10 vs 3/10)
- Better fit for enterprise (6/10 vs 2/10)
Pros & Cons
EmailOctopus
Pros
- The free plan covers up to 2,500 subscribers and 10,000 emails a month, more than many rivals offer for free.
- Pro pricing is low, starting around $10 a month for 500 subscribers, with a 20 percent lifetime discount for nonprofits.
- Reviewers on Capterra and GetApp say beginners can set it up quickly and the interface is easy to learn.
- Live chat support was fast in testing, connecting in about 40 seconds.
- Pro includes unlimited users, landing pages and forms.
Cons
- There is no built-in A/B testing, and automation triggers are basic, with no abandoned-cart flows.
- Shopify, WooCommerce and most other apps connect only through Zapier or Make, with limited functionality.
- Reporting is basic, with no heatmaps, custom reports or revenue tracking.
- The editor and landing page design controls are limited, with only five landing page templates.
- Contacts that appear in more than one list are counted, and billed, more than once.
MailerSend
Pros
- Developers can send through a REST API or an SMTP relay, with SDKs and connectors for Laravel, Django, Rails, Symfony, Supabase and Firebase.
- A free tier of 500 emails and a $7 Hobby plan make it cheap to start.
- Capterra reviewers repeatedly praise its responsive support and clear documentation.
- Built-in blocklist and DMARC monitoring help teams protect deliverability.
- Starter and higher plans add an SMS API, and a WhatsApp add-on is available.
Cons
- It is built for transactional email, not full marketing campaign management.
- Reviewers report sudden throttling or account suspensions after bounce or complaint thresholds are crossed.
- Free and Hobby plans keep only one day of activity history.
- SMS is limited to the USA and Canada.
Not sold on either?
Frequently Asked Questions
MailerSend scores higher on our Marketing criteria: 6.9/10 against 5.9/10 for EmailOctopus. The largest gap is in Analytics: 3/10 for EmailOctopus and 6/10 for MailerSend.
EmailOctopus costs less for 10 users: about $10/mo on its Pro (500 subscribers) plan, against about $110/mo on its Professional plan for MailerSend, billed monthly.
Yes, both EmailOctopus and MailerSend have a free plan.
MailerSend is the better fit for agencies: we rate it 7/10 for them, against 3/10 for EmailOctopus.
