Efficy CRM vs Optimove: Complete Comparison (2026)
An in-depth comparison of Efficy CRM and Optimove to help you choose the right tool for your business.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.9/10 |
| Analytics | 6/10 | 8/10 |
| Cost | 5/10 | 3/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 6/10 | 6/10 |
| Integration | 5/10 | 8/10 |
| Scalability | 7/10 | 9/10 |
| Security | 7/10 | 8/10 |
| Support | 7/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €69/user/mo Core Essentials | Contact for pricing |
| Estimated cost for 10 users | €690/mo Core Essentials | Contact for pricing |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Efficy CRM vs Optimove cost by team size
| Team size | Efficy CRM | Optimove |
|---|---|---|
| 1 user | €69/moCore Essentials | Contact for pricing |
| 5 users | €345/moCore Essentials | Contact for pricing |
| 10 users | €690/moCore Essentials | Contact for pricing |
| 25 users | €1,725/moCore Essentials | Contact for pricing |
| 50 users | €3,450/moCore Essentials | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Cost score (5/10 vs 3/10)
- Better fit for small business (5/10 vs 2/10)
Why choose Optimove
- Higher Integration score (8/10 vs 5/10)
- Higher Analytics score (8/10 vs 6/10)
- Better fit for enterprise (9/10 vs 7/10)
- Better fit for marketing teams (9/10 vs 7/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our CRM criteria: 6.9/10 against 6.3/10 for Efficy CRM. The largest gap is in Integration: 5/10 for Efficy CRM and 8/10 for Optimove.
No, neither Efficy CRM nor Optimove lists a free plan.
Efficy CRM is the better fit for small business: we rate it 5/10 for them, against 2/10 for Optimove.
