Efficy CRM vs LeadSquared Comparison
Compare Efficy CRM vs LeadSquared features, pricing, and more.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
LeadSquared
6.5/10
LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.5/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 5/10 | 5/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 6/10 | 7/10 |
| Integration | 5/10 | 7/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €69/user/mo Core Essentials | $40/user/mo Sales Pro |
| Estimated cost for 10 users | €690/mo Core Essentials | $400/mo Sales Pro |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Customer Support Management | Not listed | |
Efficy CRM vs LeadSquared cost by team size
| Team size | Efficy CRM | LeadSquared |
|---|---|---|
| 1 user | €69/moCore Essentials | Contact for pricing |
| 5 users | €345/moCore Essentials | $200/moSales Pro |
| 10 users | €690/moCore Essentials | $400/moSales Pro |
| 25 users | €1,725/moCore Essentials | $1,000/moSales Pro |
| 50 users | €3,450/moCore Essentials | $2,000/moSales Pro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Customization score (8/10 vs 7/10)
- Higher Support score (7/10 vs 6/10)
Why choose LeadSquared
- Higher Integration score (7/10 vs 5/10)
- Higher Ease of Use score (7/10 vs 6/10)
- Better fit for field teams (8/10 vs 5/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
LeadSquared
Pros
- The mobile CRM supports field sales with check-in and check-out tracking, and on Sales Super it adds offline mode, geo-fencing and territory tools.
- All plans include unlimited contacts, which suits organisations handling large inbound lead volumes.
- Reviewers praise the automation rules and triggers for routing and prioritising leads.
- All Sales plans list ISO 27001 and SOC 2 Type 2 compliance.
- Separate Sales and Marketing products let buyers pay only for the side they need.
Cons
- The page shows no monthly billing option and no self-serve checkout, so every purchase goes through sales.
- Reviewers report that telephony integrations are buggy and that performance slows during high call volume.
- Custom reporting is capped at 2 to 5 build-your-own reports per user on Sales plans, and reviewers call custom reports difficult to build.
- Several reviewers find it expensive and complex for small teams.
- Support quality is described as inconsistent in some reviews.
Not sold on either?
Frequently Asked Questions
LeadSquared scores higher on our CRM criteria: 6.5/10 against 6.3/10 for Efficy CRM. The largest gap is in Integration: 5/10 for Efficy CRM and 7/10 for LeadSquared.
No, neither Efficy CRM nor LeadSquared lists a free plan.
LeadSquared is the better fit for field teams: we rate it 8/10 for them, against 5/10 for Efficy CRM.
