Coevera (formerly Pipeliner CRM) vs Optimove: Complete Comparison (2026)
An in-depth comparison of Coevera (formerly Pipeliner CRM) and Optimove to help you choose the right tool for your business.
Last updated: November 2026
Coevera (formerly Pipeliner CRM)
6.7/10
Visual, AI-assisted sales CRM from Pipelinersales, renamed Coevera in April 2026, for mid-sized and larger B2B sales teams that manage pipelines, accounts and forecasts.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 6.9/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 8/10 | 8/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 7/10 | 6/10 |
| Support | 6/10 | 8/10 |
| Cost | 4/10 | 3/10 |
| Scalability | 7/10 | 9/10 |
| Security | 7/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €70/user/mo Business | Contact for pricing |
| Estimated cost for 10 users | €1,050/mo Business | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Coevera (formerly Pipeliner CRM) vs Optimove cost by team size
| Team size | Coevera (formerly Pipeliner CRM) | Optimove |
|---|---|---|
| 1 user | €1,050/moBusiness | Contact for pricing |
| 5 users | €1,050/moBusiness | Contact for pricing |
| 10 users | €1,050/moBusiness | Contact for pricing |
| 25 users | €1,750/moBusiness | Contact for pricing |
| 50 users | €3,500/moBusiness | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Coevera (formerly Pipeliner CRM)
- Higher Ease of Use score (7/10 vs 6/10)
- Higher Cost score (4/10 vs 3/10)
Why choose Optimove
- Higher Support score (8/10 vs 6/10)
- Higher Scalability score (9/10 vs 7/10)
- Better fit for enterprise (9/10 vs 7/10)
- Better fit for startups (4/10 vs 2/10)
Pros & Cons
Coevera (formerly Pipeliner CRM)
Pros
- Visual pipeline with Kanban, chart, bubble and map views, which reviewers say non-technical sellers can pick up easily
- Reviewers praise the flexible reporting for tracking pipeline against targets, and higher tiers add scheduled and advanced reports
- No-code Automatizer workflows plus an API, webhooks and an MCP server for AI assistants
- ISO/IEC 27001:2022 certification, GDPR compliance and AWS hosting
- Strong review ratings: about 4.6 out of 5 on G2 from over 460 reviews
Cons
- 15-user minimum on every published plan
- Many features are paid add-ons on Business and Enterprise
- AI usage is metered beyond the monthly credit allowance, so heavy users can pay more than the list price
- Some users report a dated mobile app and frequent updates that disrupt work
- No native marketing automation or support ticketing
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our AI Software criteria: 6.9/10 against 6.7/10 for Coevera (formerly Pipeliner CRM). The largest gap is in Scalability: 7/10 for Coevera (formerly Pipeliner CRM) and 9/10 for Optimove.
No, neither Coevera (formerly Pipeliner CRM) nor Optimove lists a free plan.
Optimove is the better fit for enterprise: we rate it 9/10 for them, against 7/10 for Coevera (formerly Pipeliner CRM).
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