Braze vs Omnisend Comparison
Compare Braze vs Omnisend features, pricing, and more.
Last updated: November 2026
Braze
6.3/10
Braze is an enterprise customer engagement platform for consumer brands. It sends personalized, cross-channel messages across email, push, SMS, in-app and WhatsApp, driven by real-time user data.
Omnisend
6.8/10
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.8/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 2/10 | 7/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 8/10 | 8/10 |
| Scalability | 9/10 | 6/10 |
| Security | 8/10 | 5/10 |
| Support | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $16/mo Standard |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | Not listed | |
Braze vs Omnisend cost by team size
| Team size | Braze | Omnisend |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Braze
- Higher Scalability score (9/10 vs 6/10)
- Higher Security score (8/10 vs 5/10)
- Better fit for enterprise (9/10 vs 4/10)
Why choose Omnisend
- Has a free plan (Braze does not)
- Higher Cost score (7/10 vs 2/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for small business (9/10 vs 2/10)
- Better fit for startups (8/10 vs 4/10)
Pros & Cons
Braze
Pros
- Covers an unusually wide range of channels in one platform, from email and SMS to push, in-app, content cards, WhatsApp, LINE and KakaoTalk.
- Canvas journeys support flexible multi-step, real-time personalized flows, which reviewers single out as a strength.
- Every edition includes AI tooling, SSO, 2FA and granular permissions.
- Built for scale, with MAU-based contracts used by large consumer brands, and holds a 4.5/5 rating on G2 from about 1,449 reviews.
Cons
- No public pricing, and third-party estimates typically run 60,000 to 200,000 USD or more a year.
- Credit-based charges for channels and AI make spend hard to forecast.
- Reviewers cite friction in the Canvas interface, such as no way to copy steps between canvases and limited editing after launch.
- Reporting is considered rigid, and many teams export data to BI tools.
- Steep learning curve, and custom integrations often depend on developers.
Omnisend
Pros
- The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
- Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
- Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
- The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
- At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.
Cons
- Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
- Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
- Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
- Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
- Its focus on ecommerce makes it a weak fit for SaaS or service businesses.
Not sold on either?
Frequently Asked Questions
Omnisend scores higher on our Marketing criteria: 6.8/10 against 6.3/10 for Braze. The largest gap is in Cost: 2/10 for Braze and 7/10 for Omnisend.
Omnisend has a free plan; Braze does not list one.
Omnisend is the better fit for small business: we rate it 9/10 for them, against 2/10 for Braze.
