Apollo vs Hunter Comparison
Compare Apollo vs Hunter features, pricing, and more.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Hunter
6.4/10
Hunter is a B2B email finding, verification and cold outreach platform that helps sales and marketing teams build and contact lead lists.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.4/10 |
| Customization | 6/10 | 4/10 |
| Analytics | 6/10 | 4/10 |
| Integration | 7/10 | 7/10 |
| Support | 4/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Security | 6/10 | 6/10 |
| Cost | 7/10 | 7/10 |
| Scalability | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/user/mo Basic | €49/mo Starter |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| Built-in Calling | ||
| Opportunity Management | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Sales Automation | ||
| Reporting & Analytics | Not listed | |
Apollo vs Hunter cost by team size
| Team size | Apollo | Hunter |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | FreeFree |
| 10 users | FreeFree | FreeFree |
| 25 users | FreeFree | FreeFree |
| 50 users | FreeFree | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Higher Customization score (6/10 vs 4/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for sales teams (9/10 vs 6/10)
- Better fit for agencies (6/10 vs 4/10)
- Includes Built-in Calling, which Hunter lacks
Why choose Hunter
- Higher Support score (7/10 vs 4/10)
- Higher Ease of Use score (9/10 vs 8/10)
- Better fit for freelancers (8/10 vs 5/10)
- Better fit for marketing teams (6/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Hunter
Pros
- Reviewers on G2 most often praise the clean interface, and new users can run a domain search with almost no setup.
- Every plan includes unlimited team members, so costs grow with credit use rather than seat count.
- The email verifier is well regarded, and one cited test reported bounce rates under 3 percent.
- Native integrations with HubSpot, Pipedrive and Salesforce, plus Zapier, let it feed an existing CRM.
- A free plan with 50 credits a month lets buyers test data quality before paying.
Cons
- It is not a true CRM, since it has no deal pipeline or opportunity tracking.
- Credits run out quickly, because finding an email costs 1 credit and verifying it costs 0.5.
- Coverage is weak for small companies that publish few email addresses.
- Campaigns lack A/B testing, multichannel steps, inbox rotation and warm-up.
- It offers no phone numbers or technographic data.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 6.4/10 for Hunter. The largest gap is in Support: 4/10 for Apollo and 7/10 for Hunter.
Yes, both Apollo and Hunter have a free plan.
Hunter is the better fit for freelancers: we rate it 8/10 for them, against 5/10 for Apollo.
Apollo has Built-in Calling and Opportunity Management, which Hunter lacks.
