Apollo vs Creatio: Complete Comparison (2026)
An in-depth comparison of Apollo and Creatio to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Creatio
6.3/10
Creatio is a no-code platform with sales, marketing and service CRM modules and AI agents, built for mid-market and enterprise organizations.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 8/10 | 6/10 |
| Support | 4/10 | 6/10 |
| Cost | 7/10 | 3/10 |
| Scalability | 6/10 | 8/10 |
| Security | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $40/user/mo Growth |
| Estimated cost for 10 users | Free Free | $750/mo Enterprise |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Marketing Automation | Not listed | |
| Customer Support Management | Not listed | |
| Mobile Access | Not listed | |
Apollo vs Creatio cost by team size
Apollo costs less from 5 users.
| Team size | Apollo | Creatio |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | $375/moEnterprise |
| 10 users | FreeFree | $750/moEnterprise |
| 25 users | FreeFree | $1,875/moEnterprise |
| 50 users | FreeFree | $3,750/moEnterprise |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Creatio does not)
- Lower estimated cost for 10 users: Free vs $750/mo
- Higher Cost score (7/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for startups (8/10 vs 2/10)
Why choose Creatio
- Higher Customization score (9/10 vs 6/10)
- Higher Support score (6/10 vs 4/10)
- Better fit for customer support teams (7/10 vs 2/10)
- Better fit for enterprise (9/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Creatio
Pros
- Its no-code process designer and BPM engine let business users build complex workflows and apps without developers.
- Its sales, marketing and service modules can be bought separately, so teams pay only for the CRM areas they use.
- Enterprise adds on-premise hosting, SSO, audit logs and HIPAA support, which suits regulated industries.
- Reviewers on Capterra and PeerSpot praise its marketing automation and the vendor's technical support.
Cons
- A reported 10,000 USD annual minimum and standard three-year term make it expensive for small teams.
- Every CRM module costs extra on top of the platform seat, which pushes up the real per-user price.
- Reviewers say the mobile app is weak and the learning curve is steep.
- Reviewers on PeerSpot and Capterra report too few ready-made connectors and say some updates have overwritten their customizations.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for Creatio. The largest gap is in Cost: 7/10 for Apollo and 3/10 for Creatio.
Apollo costs less for 10 users: free on its Free plan, against about $750/mo on its Enterprise plan for Creatio, billed monthly.
Apollo has a free plan; Creatio does not list one.
Apollo is the better fit for startups: we rate it 8/10 for them, against 2/10 for Creatio.
