Apollo vs Copy.ai: Complete Comparison (2026)
An in-depth comparison of Apollo and Copy.ai to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Copy.ai
6.3/10
Copy.ai is a go-to-market AI platform where sales and marketing teams use multi-model chat, AI workflows and agents to automate content and prospecting. Fullcast now owns it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 4/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 7/10 |
| Support | 4/10 | 4/10 |
| Cost | 7/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Output Quality | Not listed | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $29/mo Chat |
| Estimated cost for 10 users | Free Free | $1,000/mo Growth |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Enterprise Controls | Not listed | |
| Knowledge Base Search | Not listed | |
| Text Generation | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
Apollo vs Copy.ai cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | Copy.ai |
|---|---|---|
| 1 user | FreeFree | $29/moChat |
| 5 users | FreeFree | $29/moChat |
| 10 users | FreeFree | $1,000/moGrowth |
| 25 users | FreeFree | $1,000/moGrowth |
| 50 users | FreeFree | $1,000/moGrowth |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Copy.ai does not)
- Lower estimated cost for 10 users: Free vs $1,000/mo
- Higher Cost score (7/10 vs 4/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for small business (8/10 vs 5/10)
Why choose Copy.ai
- Higher Customization score (8/10 vs 6/10)
- Higher Integration score (8/10 vs 7/10)
- Better fit for marketing teams (8/10 vs 4/10)
- Better fit for enterprise (7/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Copy.ai
Pros
- The Chat plan gives 5 seats access to OpenAI, Anthropic and Gemini models for $29 a month.
- Infobase and Brand Voice keep generated content consistent with company facts and style.
- Workflows and agents automate repeatable go-to-market plays, not only one-off copy.
- The vendor claims more than 2,000 integrations, including Salesforce, HubSpot, Gong, Outreach and Salesloft.
- SOC 2 Type II, GDPR and SSO are cited for enterprise buyers.
Cons
- Workflow tiers jump from $29 to $1,000 a month with no middle option.
- Trustpilot reviews average about 1.8 out of 5 and cite billing, auto-renewal and cancellation problems.
- Reviewers say output can be generic or include invented facts, so it needs editing.
- Since the 2025 Fullcast acquisition the product has been moving into Fullcast Propel, so the roadmap is uncertain.
- Credit consumption per workflow run is not published in advance.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for Copy.ai. The largest gap is in Cost: 7/10 for Apollo and 4/10 for Copy.ai.
Apollo costs less for 10 users: free on its Free plan, against about $1,000/mo on its Growth plan for Copy.ai, billed monthly.
Apollo has a free plan; Copy.ai does not list one.
Copy.ai is the better fit for marketing teams: we rate it 8/10 for them, against 4/10 for Apollo.
