Apollo vs Clientify: Complete Comparison (2026)
An in-depth comparison of Apollo and Clientify to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Clientify
6.2/10
Spanish all-in-one CRM for small and mid-sized businesses that combines sales pipelines, WhatsApp inbox, marketing automation and AI agents in one flat-priced plan.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.2/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Support | 4/10 | 6/10 |
| Cost | 7/10 | 9/10 |
| Scalability | 6/10 | 5/10 |
| Security | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | €65/mo Todo en uno (All in one) |
| Estimated cost for 10 users | Free Free | €65/mo Todo en uno (All in one) |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Marketing Automation | Not listed | |
Apollo vs Clientify cost by team size
| Team size | Apollo | Clientify |
|---|---|---|
| 1 user | FreeFree | €65/moTodo en uno (All in one) |
| 5 users | FreeFree | €65/moTodo en uno (All in one) |
| 10 users | FreeFree | €65/moTodo en uno (All in one) |
| 25 users | FreeFree | €65/moTodo en uno (All in one) |
| 50 users | FreeFree | €65/moTodo en uno (All in one) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Clientify does not)
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Integration score (7/10 vs 6/10)
- Better fit for enterprise (5/10 vs 3/10)
- Better fit for sales teams (9/10 vs 7/10)
Why choose Clientify
- Higher Support score (6/10 vs 4/10)
- Higher Cost score (9/10 vs 7/10)
- Better fit for marketing teams (8/10 vs 4/10)
- Better fit for customer support teams (5/10 vs 2/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Clientify
Pros
- A single plan with unlimited users at 39 per month on annual billing is far cheaper than per-seat CRMs.
- Its WhatsApp integration through Meta's official API and its shared multichannel inbox are central to the product.
- Capterra reviewers say it covers most of HubSpot's functionality at a fraction of the price.
- A free trial needs no credit card and includes 100 AI credits.
- The vendor states ISO/IEC 27001 certification and says customer data is not used to train AI models.
Cons
- G2 reviewers say it cannot handle extensive sales funnels and that the new platform made things worse.
- Trustpilot users report long support cases that went unresolved, and that search is inconsistent.
- Some integrations are aimed at the European and Spanish market and are of little use elsewhere.
- Heavy AI use costs extra through credit wallets.
- The product and its support are Spanish-first.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6.2/10 for Clientify. The largest gap is in Cost: 7/10 for Apollo and 9/10 for Clientify.
Apollo has a free plan; Clientify does not list one.
Clientify is the better fit for marketing teams: we rate it 8/10 for them, against 4/10 for Apollo.
