Apollo vs CleverTap: Complete Comparison (2026)
An in-depth comparison of Apollo and CleverTap to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
CleverTap
6.3/10
CleverTap is a customer engagement and retention platform that combines behavioral analytics, segmentation and omnichannel messaging for app-first consumer brands.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Analytics | 6/10 | 8/10 |
| Cost | 7/10 | 4/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 6/10 | 8/10 |
| Security | 6/10 | 8/10 |
| Support | 4/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | ₹8,000/mo Core |
| Estimated cost for 10 users | Free Free | ₹8,000/mo Core |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Apollo vs CleverTap cost by team size
| Team size | Apollo | CleverTap |
|---|---|---|
| 1 user | FreeFree | ₹8,000/moCore |
| 5 users | FreeFree | ₹8,000/moCore |
| 10 users | FreeFree | ₹8,000/moCore |
| 25 users | FreeFree | ₹8,000/moCore |
| 50 users | FreeFree | ₹8,000/moCore |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (CleverTap does not)
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for freelancers (5/10 vs 1/10)
Why choose CleverTap
- Higher Analytics score (8/10 vs 6/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for marketing teams (8/10 vs 4/10)
- Better fit for enterprise (8/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
CleverTap
Pros
- Real-time behavioral analytics and segmentation are built into the same tool that sends campaigns, and reviewers cite this as a key strength.
- It covers many channels from one platform, including push, in-app, web, email, SMS, WhatsApp and RCS.
- Its compliance credentials are strong for regulated apps: SOC 2 Type II, ISO 27001, HIPAA, GDPR and CCPA.
- The Core plan offers a 30-day free trial and a published entry price, which is unusual in this category.
- Ultimate retains data for up to 10 years.
Cons
- Reviewers on G2 and Tekpon say it is expensive, and costs rise with MAU and data volume.
- Many channels, including email, SMS and WhatsApp, are paid add-ons, and SMS is not available on Core.
- Users say it favors mobile apps over web-centric businesses.
- Reviewers report slow data uploads and exports, and bugs in some reports.
- Pro and Ultimate prices are not public.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for CleverTap. The largest gap is in Cost: 7/10 for Apollo and 4/10 for CleverTap.
Apollo has a free plan; CleverTap does not list one.
Apollo is the better fit for small business: we rate it 8/10 for them, against 3/10 for CleverTap.
