Amazon SES vs Moosend: Complete Comparison (2026)
An in-depth comparison of Amazon SES and Moosend to help you choose the right tool for your business.
Last updated: November 2026
Amazon SES
6.8/10
Amazon Simple Email Service is AWS's pay-as-you-go cloud email API and SMTP service for sending transactional and bulk marketing email at high volume.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | A Amazon SES | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.9/10 |
| Scalability | 10/10 | 6/10 |
| Ease of Use | 3/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Security | 8/10 | 6/10 |
| Support | 4/10 | 6/10 |
| Cost | 10/10 | 9/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 5/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $105/mo Pro | $9/mo Pro |
| Estimated cost for 10 users | $105/mo Pro | Contact for pricing |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
Amazon SES vs Moosend cost by team size
Moosend costs less up to 5 users.
| Team size | Amazon SES | Moosend |
|---|---|---|
| 1 user | $105/moPro | $9/moPro |
| 5 users | $105/moPro | $9/moPro |
| 10 users | $105/moPro | Contact for pricing |
| 25 users | $105/moPro | Contact for pricing |
| 50 users | $105/moPro | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
AWhy choose Amazon SES
- Higher Scalability score (10/10 vs 6/10)
- Higher Security score (8/10 vs 6/10)
- Better fit for enterprise (8/10 vs 4/10)
Why choose Moosend
- Higher Ease of Use score (8/10 vs 3/10)
- Higher Support score (6/10 vs 4/10)
- Better fit for small business (9/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 3/10)
Pros & Cons
AAmazon SES
Pros
- The a la carte rate of 0.10 USD per 1,000 emails is one of the lowest in the category, and several comparison articles call SES the cheapest option by volume.
- Tiered rates continue past 100M emails per month, so very high-volume senders can grow without changing providers.
- It supports SPF, DKIM and DMARC authentication, TLS 1.2 and above, and KMS encryption for mail stored in S3.
- Optional dedicated IPs, BYOIP and Virtual Deliverability Manager give large senders control over their sending reputation.
Cons
- New accounts start in a sandbox and must request production access, and users on re:Post and Reddit complain about denials.
- There is no visual campaign builder, marketing automation or landing pages, so marketers need a separate tool on top of SES.
- Reviewers on Capterra and G2 report a learning curve and setup effort, including configuring SNS to handle bounces and complaints.
- Hands-on support requires a paid AWS support plan, and add-ons such as VDM and dedicated IPs raise the total cost.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.8/10 for Amazon SES. The largest gap is in Ease of Use: 3/10 for Amazon SES and 8/10 for Moosend.
No, neither Amazon SES nor Moosend lists a free plan.
Moosend is the better fit for small business: we rate it 9/10 for them, against 4/10 for Amazon SES.
