Act! vs Creatio Comparison
Compare Act! vs Creatio features, pricing, and more.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
Creatio
6.3/10
Creatio is a no-code platform with sales, marketing and service CRM modules and AI agents, built for mid-market and enterprise organizations.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.3/10 |
| Customization | 7/10 | 9/10 |
| Analytics | 4/10 | 6/10 |
| Integration | 5/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Ease of Use | 5/10 | 6/10 |
| Security | 5/10 | 8/10 |
| Cost | 6/10 | 3/10 |
| Scalability | 4/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | $40/user/mo Growth |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | $750/mo Enterprise |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
Act! vs Creatio cost by team size
Act! costs less from 5 users.
| Team size | Act! | Creatio |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | Contact for pricing |
| 5 users | $150/moAct! Premium Cloud | $375/moEnterprise |
| 10 users | $300/moAct! Premium Cloud | $750/moEnterprise |
| 25 users | $750/moAct! Premium Cloud | $1,875/moEnterprise |
| 50 users | $1,500/moAct! Premium Cloud | $3,750/moEnterprise |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Lower estimated cost for 10 users: $300/mo vs $750/mo
- Higher Cost score (6/10 vs 3/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for freelancers (4/10 vs 1/10)
Why choose Creatio
- Higher Scalability score (8/10 vs 4/10)
- Higher Security score (8/10 vs 5/10)
- Better fit for enterprise (9/10 vs 3/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
Creatio
Pros
- Its no-code process designer and BPM engine let business users build complex workflows and apps without developers.
- Its sales, marketing and service modules can be bought separately, so teams pay only for the CRM areas they use.
- Enterprise adds on-premise hosting, SSO, audit logs and HIPAA support, which suits regulated industries.
- Reviewers on Capterra and PeerSpot praise its marketing automation and the vendor's technical support.
Cons
- A reported 10,000 USD annual minimum and standard three-year term make it expensive for small teams.
- Every CRM module costs extra on top of the platform seat, which pushes up the real per-user price.
- Reviewers say the mobile app is weak and the learning curve is steep.
- Reviewers on PeerSpot and Capterra report too few ready-made connectors and say some updates have overwritten their customizations.
Not sold on either?
Frequently Asked Questions
Creatio scores higher on our CRM criteria: 6.3/10 against 5.4/10 for Act!. The largest gap is in Scalability: 4/10 for Act! and 8/10 for Creatio.
Act! costs less for 10 users: about $300/mo on its Act! Premium Cloud plan, against about $750/mo on its Enterprise plan for Creatio, billed monthly.
No, neither Act! nor Creatio lists a free plan.
Creatio is the better fit for enterprise: we rate it 9/10 for them, against 3/10 for Act!.
