monday CRM vs Optimove Comparison
Compare monday CRM vs Optimove features, pricing, and more.
Last updated: November 2026
monday CRM
7.4/10
Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.4/10 | 6.9/10 |
| Customization | 8/10 | 8/10 |
| Analytics | 7/10 | 8/10 |
| Integration | 8/10 | 8/10 |
| Support | 7/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 8/10 | 8/10 |
| Cost | 6/10 | 3/10 |
| Scalability | 7/10 | 9/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $18/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | $180/mo Basic | Contact for pricing |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
monday CRM vs Optimove cost by team size
| Team size | monday CRM | Optimove |
|---|---|---|
| 1 user | Contact for pricing | Contact for pricing |
| 5 users | $90/moBasic | Contact for pricing |
| 10 users | $180/moBasic | Contact for pricing |
| 25 users | $450/moBasic | Contact for pricing |
| 50 users | $900/moBasic | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose monday CRM
- Higher Cost score (6/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (7/10 vs 2/10)
- Better fit for freelancers (3/10 vs 1/10)
Why choose Optimove
- Higher Scalability score (9/10 vs 7/10)
- Higher Analytics score (8/10 vs 7/10)
- Better fit for enterprise (9/10 vs 6/10)
Pros & Cons
monday CRM
Pros
- Uses the same flexible board model as monday work management, so teams already on monday.com can link sales pipelines to project delivery.
- Built-in AI agents score and enrich leads, flag stalled deals and summarize calls without a separate tool.
- Gmail and Outlook sync fills CRM fields from emails automatically, which cuts manual data entry for reps.
- Strong review scores of about 4.6 on G2 and 4.7 on Capterra, according to third-party summaries.
Cons
- Three-seat minimum and bucketed seats mean small teams pay for seats they do not use, and there is no free plan.
- Basic is very restricted, with one dashboard, 1,000 contacts and five columns per board, which pushes most teams to Standard or Pro.
- G2 reviewers often say it lacks features found in dedicated sales CRMs, especially native calling, texting and template automation.
- Email sequences and mass emails are reserved for Pro, and monthly billing costs much more than annual billing (41 versus 28 USD per seat on Pro).
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Monday CRM scores higher on our CRM criteria: 7.4/10 against 6.9/10 for Optimove. The largest gap is in Cost: 6/10 for monday CRM and 3/10 for Optimove.
No, neither monday CRM nor Optimove lists a free plan.
Monday CRM is the better fit for small business: we rate it 7/10 for them, against 2/10 for Optimove.
